Add Marketing Resource Management (MRM) features by providing workflow for your Digital Asset Management system.
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• Benefits
• Key Features
• Technical & Hosting
• Further Information
• View All Products
Workflows extend FocusOPEN Digital Asset Manager by providing an order and/or approvals workflow framework for campaign management, artwork tracking, budgeting, forecasting, logistics and many other marketing resource management activities.
Workflows improve communications in the marketing supply chain, providing a clearer picture of its dynamics, and enabling managers to troubleshoot bottlenecks with greater speed. More control ensures that brands are better protected, whilst marketing collateral and other campaign assets are released faster. Read our case studies, "Marketing Collateral Management For A Multinational Shipping Company" and "Major UK Trade Union Uses Form & Document Management Workflow Solution" for information on the benefits workflows have bought other businesses.
Workflow makes it easy to
establish and maintain clear processes for managing the marketing
activities of everyone in your marketing team - including external
suppliers such as design agencies or printers.
See The Marketing Supply Chain More Clearly
Workflow enables managers to gain an end-to-end
picture of precisely what is taking place in the marketing supply
chain, from origination through to fulfilment. In this way, bottlenecks can be quickly and efficiently identified and removed.
Prevent Damage To Your Brand
Workflow allows artwork approvals to be managed
using a structured but flexible system. This ensures that marketing
and brand managers both see and approve new marketing collateral before
it can go to print or is released via online channels. Referal, escalation
and delegation features allow workflows to be rerouted as each individual
project requires.
Prevent Loss of Artwork Files
As assets can be organised by campaign, project,
job number or any other reference and are stored in a permanent web-based
archive, they can be quickly found by staff organisation-wide for
revision or reuse, long after a marketing campaign has ended.
Sign-off Marketing Collateral Faster
Flexible workflows combined with secure access
for users even across time-zones and continents, makes it far eaiser
for staff and suppliers from one or many regions collaborating in
a campaign or project, to share information and sign-off artwork faster.
Improve Marketing Team Communications
Workflow has numerous options to notify managers
as key events occur, such as the approval of artwork, or delivery
of collateral to channel partners.
Continuously Refine Marketing Operations
Workflow enables continuous optimisation of marketing
operations by giving managers the tools to analyse, revise and benchmark
improvements to the marketing supply chain in hours - not weeks, months
or years.
Workflow is seamlessly integrated
with FocusOPEN, our digital asset management
system to provide sophisticated, yet easy to use features for enhancing
your marketing supply chain.
View Marketing Dashboards
Workflow can provide an ‘at a glance’
overview of the progress of your marketing projects and campaigns
so you can quickly get up to speed with what is running to schedule,
where delays are occurring and if projects are running to budget.
Manage & Approve Your Campaign Assets
Marketing campaigns for large or medium size firms often require the approval of many different managers, executives and stakeholders. Workflow allows marketing teams to set up a flexible sign-off process to ensure artwork or other collateral is checked before release. Rules can be set strict or with override options to expedite collateral if necessary.
Send E-mail & SMS Alerts
Workflow allows marketing managers to set up notifications
when certain key events occur (e.g. artwork is signed off or for later
completion of a task). The notifications can be on the system, via
e-mail or SMS text message alerts.
Track Budgets In Real-Time
Workflow enables costs and budget codes to be attached
to campaign tasks or assets from FocusOPEN Digital Asset Manager. This allows real-time budget tracking so marketing
managers can identify immediately if a campaign is getting close to
going over budget.
Generate Charts & Reports
Gantt charts showing the status with campaigns
or projects can be automatically generated as well as statistics,
charts and graphs for other Key Performance Indicators. Reporting
templates allow marketing managers to quickly produce status reports.
Business Systems Integration
Workflow has an API (Application Programming Interface) that allows the data generated during campaigns to be published to your corporate intranet, portal or other systems to provide true Enterprise Application Integration (EAI).
Integrate With Logistics Providers
Workflow can also send and receive data via the
API from third party logistics providers or printers. Marketing managers
can be informed immediately when collateral is printed, ready to be
shipped and finally when POD (proof of delivery) is received. This
offers a true end-to-end marketing supply chain management solution.
Read our case study about how a multinational logistics
company used workflow to realise this objective.
As a system enhancement for our FocusOPEN Digital Asset Manager system, workflows are hosted and supported with each implementation.
Our systems are all web-enabled, require no custom
browser plug-ins and are available with 24/7 telephone and email support.
Click for further information on our technical support and hosting
packages for FocusOPEN Digital Asset Manager or to
request a system demonstration. Datasheets with full technical characteristics
of all our solutions are available
on request.
To arrange a demonstration or find out more, email:
info@daydream.co.uk
or telephone us on +44 (0)20 7096 1471.
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DAM Glossary Of Terms
A comprehensive A to Z of common terminology used in the field of Digital Asset Management.
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View the glossary
Daydream's Digital
Asset Management (DAM) blog provides marketing managers with
the latest news and views on how DAM systems can be used to control brands.
Pick up our Reports Feed to stay
up-to-date with our latest report releases.
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Download the report
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Digital Asset Management Software, Services and Solutions
FocusOPEN Digital Asset Manager &trade is a Trademark of Daydream Interactive Limited
Registered Office: 50 Broadway - LONDON - SW1H 0RG - United Kingdom
TEL: +44(0)20 7096 1471 - EMAIL: info at daydream.co.uk