Video Digital Asset Management: 12 Crucial Points

This report explains how marketers can manage video files and other brand assets across the organisation. Marketers are invited to consider 12 crucial points that determine the success or failure of an online video catalogue:

Select a system that can be shaped around your business.
The key differences between DAM and ECM (Enterprise Content Management).
Why the branding of the system is essential to your credibility as a marketer.
How to provide easy access to videos for users without compromising copyright.
Why it is vital that you use fast-loading, yet high quality previews for videos.
Why metadata for digital video needs to be handled differently to other media.
Video formats: what you need to know - and what you don't.
Outsource or insource: advantages, disadvantages and where to draw the line.
Training: why this must not be an afterthought.
Hosting, supporting and maintaining a video DAM system.
Why you must work with a vendor who understands marketing departments.
Getting it past your IS department - their concerns and how to address them.

An excerpt of Video Digital Asset Management: 12 Crucial Points is available to read now by clicking here. The link below will enable you to request the entire document.

"Video Digital Asset Management: 12 Crucial Points (1066k)"
© Ralph Windsor (May 2009)

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