Digital Asset Management Education Experts
Special Report: Buying Corporate DAM Systems: A Manager's Guide To Procurement Best Practices

This report offers purchasing and procurement tips for managers involved in decisions about selecting a DAM system. Also included is an example RFP with questions that specifically relate to Digital Asset Management.

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Enterprise Digital Asset Management: A Guide For IT Professionals

Practical advice for IT professionals on issues from systems integration to the IT infrastucture requirements for Digital Asset Management.

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Video Digital Asset Management: 12 Crucial Points For Marketers

Marketing managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive.

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Four Cornerstones of Digital Asset Management

Daydream's methodology for analysing Digital Asset Management requirements

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Reports

Video Digital Asset Management: 12 Crucial Points

This report explains how marketers can manage video files and other brand assets across their business. Marketers are invited to consider 12 crucial points that determine the success or failure of an online video DAM system:

  1. Select a system that can be shaped around your business.
  2. The key differences between DAM and ECM for marketers
  3. Why the branding of the system is essential to your credibility as a marketer.
  4. How to provide easy access to videos for users without compromising copyright.
  5. Why it is vital that you use fast-loading, yet high quality previews for videos.
  6. Why metadata for digital video needs to be handled differently to other media.
  7. How to navigate the format maze.
  8. Outsource or insource: advantages, disadvantages and where to draw the line.
  9. Training: why this must not be an afterthought.
  10. Hosting, supporting and maintaining a Video DAM system.
  11. Why you must work with a vendor who understands marketing departments.
  12. Getting it past your IS department - their concerns and how to address them.

An excerpt of Video Digital Asset Management: 12 Crucial Points is available to read now by clicking here. The link below will enable you to request the entire document.

Length

14 pages, 5,277 words

Price

$50

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"Video Digital Asset Management: 12 Crucial Points (1066k)"
© Daydream (December 2013)

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Further Information

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