Digital Asset Management Education Experts

Special Report: Buying Corporate DAM Systems: A Manager's Guide To Procurement Best Practices

This report offers purchasing and procurement tips for managers involved in decisions about selecting a DAM system. Also included is an example RFP with questions that specifically relate to Digital Asset Management.

Request the report

Enterprise Digital Asset Management: A Guide For IT Professionals

Practical advice for IT professionals on issues from systems integration to the IT infrastucture requirements for Digital Asset Management.

Request the report

Video Digital Asset Management: 12 Crucial Points For Marketers

Marketing managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive.

Request the report


Daydream Publish Whitepaper: Video Digital Asset Management: 12 Crucial Points For Marketers

European Enterprise Digital Asset Management (DAM) specialists, Daydream today publish a whitepaper that reveals the key factors behind successful on-line video digital asset management systems.

London, 8th July 2010. The use of digital video by marketing and brand managers has increased significantly over the last few years. This has encouraged many marketing departments to contemplate replacing legacy Digital Asset Management (DAM) systems that lack adequate handling of digital video with more versatile systems that are better equipped to deal with video, audio and other dynamic content types.

UK based digital asset management consultants, Daydream, have issued a whitepaper that describes 12 key issues that managers need to be aware of before embarking on a project to roll out on-line video digital asset management to their business. Some of the potential pitfalls that can be encountered and practical advice on how to avoid them are described.

The 12 points discussed are:

  1. Selecting a system that can be shaped around the needs of the business.
  2. The difference between Digital Asset Management (DAM) and ECM (Enterprise Content Management) and why they are not the same.
  3. Why the branding of the system is essential to the credibility of a brand or marketing manager.
  4. How to provide easy access to videos without compromising copyright.
  5. Why it is vital to use fast-loading previews and considering HD as well as SD video content.
  6. Why metadata for digital video needs to be handled differently to other media.
  7. How to navigate the format maze.
  8. Whether to outsource or in-source.
  9. The training that you need and why this is integral to the success of the system.
  10. Hosting, supporting and maintaining an on-line video system.
  11. Why it is important to work with a vendor who understands marketing departments.
  12. Getting it past the IS department - their concerns and how to address them.

The whitepaper is available on the reports area of Daydream's web site:


About Daydream

Established in 1995, Daydream are Digital Asset Management consultants. For over 16 years, they have provided implementation and delivery expertise to over 40 organisations worldwide including: Major League Baseball, WS Atkins, BNP Paribas, Adecco and The British Museum. For more information, visit Daydream at, contact the press team, follow Daydream on Twitter at or read our digital asset management blog at