Digital Asset Management Education Experts

Special Report: Buying Corporate DAM Systems: A Manager's Guide To Procurement Best Practices

This report offers purchasing and procurement tips for managers involved in decisions about selecting a DAM system. Also included is an example RFP with questions that specifically relate to Digital Asset Management.

Request the report

Enterprise Digital Asset Management: A Guide For IT Professionals

Practical advice for IT professionals on issues from systems integration to the IT infrastucture requirements for Digital Asset Management.

Request the report

Video Digital Asset Management: 12 Crucial Points For Marketers

Marketing managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive.

Request the report


Daydream Publish Whitepaper on Metadata Strategies For Marketing Based Digital Asset Management

European Enterprise Digital Asset Management (DAM) specialists, Daydream today publish a whitepaper on metadata strategies that marketing managers can use to significantly enhance the ROI that they can obtain from DAM systems and their stock of media assets.

London, 15th March 2011. Daydream (, Enterprise Digital Asset Management (DAM) specialists have released a whitepaper that details a comprehensive metadata strategy marketing managers can use to enhance returns from investments into a DAM solution.

The report draws on Daydream's sixteen years corporate expertise in the Digital Asset Management market and contains a number of real-world problem scenarios involving metadata together with tactics on how to avoid or minimise them. It offers practical and jargon-free advice that can be applied both immediately and on an on-going basis to ensure that marketers develop an effective strategy for managing metadata.

The central theme of the paper is that through simplifying metadata related tasks as well as educating and involving marketing staff, organisations can remove potentially costly flaws in their processes for cataloguing digital assets that can harm productivity across the digital asset supply chain. By following the advice described, Daydream believe marketers can dramatically increase the number of relevant assets that are located and subsequently used - which will in turn raise the ROI obtained from investments into Digital Asset Management and MRM software.

Ralph Windsor, Managing Director of Daydream said:

"Over the many years we have been involved in the DAM sector, we have noticed a high number of implementations that do not meet clients' expectations. In most cases, a lack of an effective metadata strategy is chiefly responsible and often the issues are easy to fix if the business is aware of them and has tactics in place to realise their strategic goals."

Windsor continues:

"Amongst the vendor community and often with internal implementations too, there is often a desire to pretend that the software will solve all potential problems in relation to digital assets and metadata. It's obvious to see why our peers in the industry take this approach - but it does not help them or their customers in the long-run."

"Daydream are eager to help educate marketing managers about this issue as we believe it is vital to the success of Digital Asset Management solutions and the whole industry in general. By writing this paper, Daydream aim to help marketing managers to devise a strategy for managing metadata so they can leverage more value from their DAM solutions.

The report: "Metadata Strategies For Marketing Based Digital Asset Management" is being made available via the reports section on Daydream's website and should be of keen interest to marketers who have either already implemented Digital Asset Management or are currently in the planning stages for one.


About Daydream

Established in 1995, Daydream is the leading European consultancy in Digital Asset Management and Brand Asset Management. For over 16 years, they have provided their implementation and delivery expertise to over 40 organisations worldwide including: Major League Baseball, WS Atkins, BNP Paribas, Adecco and The British Museum. For more information, visit Daydream at, contact the press team, follow Daydream on Twitter at or read our digital asset management blog at