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AEC Survey 2007: Top Priorities For Marketers In The AEC Sector

Our survey of 50 marketing execs in the Architecture, Engineering and Construction (AEC) industries was commissioned to determine the priority organisations placed on brand compliance and how brands assets, such as photos, video and print media were currently being managed. The questionnaire covered:

  • Whether the production of marketing collateral was centralised or distributed.
  • The types of media assets retained by AEC firms for future reuse.
  • Trends in the volume of marketing collateral produced in the AEC sector and whether these trends were set to continue.
  • The importance placed on brand compliance in AEC firms.
  • The steps taken to safeguard brand in AEC firms.
  • Whether software systems were in place to manage brand assets.
  • How effective operational software systems were perceived to be.

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"AEC Survey 2007: Top Priorities For Marketers In The AEC Sector"
© Daydream (November 2007)

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To find out more about Daydream and our services e-mail: press@daydream.co.uk or telephone us on +44 (0)20 7096 1471.

 

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