Digital Asset Management enables you to improve the ROI from your media assets.
• Key Benefits
• Features
• Open Studio Media Suite
• Technical & Hosting
• Related Services
• Key Benefits
• Features
• Open Studio Media Suite
• Technical & Hosting
• Related Services
Enterprises of all sizes are continuously seeking innovative methods to enhance productivity and reduce their costs. Digital Asset Management and Brand Asset Management offer the opportunity to capitalise on their digital media and marketing communications collateral.
Built as a solid, reliable, enterprise class solutions for thousands of users to share digital assets, FocusOPEN Digital Asset Manager is a web-based DAM system used by numerous global organisations. Supporting photos, video, audio, print artwork and office files, FocusOPEN Digital Asset Manager can be customised to meet the individual needs of your media management operation.
Architected for corporate use, versatile search combined with flexible and customisable workflow, FocusOPEN offers an easy-to-use solution to the problem of large-scale Digital Asset Management.
FocusOPEN Digital Asset Manager provides a stable and proven platform for efficient and cost-effective marketing or digital asset operations in organisations across many sectors.
FocusOPEN Digital Asset Manager delivers a wide range of business benefits. Discover how it could help your organisation get more from your digital media and brand assets.
Manage All Types of Digital Brand Assets
FocusOPEN Digital Asset Manager supports static media, such as images, print or office documents as well as time-based media such as video and audio.
Our FocusOPEN Digital Asset Manager solution automatically generates media previews or proxy files for all supported assets uploaded to it, including thumbnails for images and documents as well as fast-loading, preview videos and audio previews in MP3 format. This enables users to watch footage or listen to recordings without having to wait for the original file to download.
Slash Marketing Production Costs
The FocusOPEN Digital Asset Management system helps enterprises significantly cut their media production expenses through a variety of inter-related benefits. Being a web-based system that supports any type of media, it provides a central repository for all digital assets, allowing departments to pool their media. Intuitive yet powerful asset search features enable users to quickly locate digital assets fit for purpose, providing massive cost-savings via widespread reuse. Flexible asset workflow and group collaboration features promote efficiency through improved team communication, even if they include external partners, such as agencies, printers or freelance creatives.
FocusOPEN has the important benefit of no per-seat/user licence charges so will continue to provide cost-savings as your business grows, enabling multiple departments, global subsidiaries and external partners to share and reuse media on an ongoing basis without complicated licensing headaches. FocusOPEN is distributed as enterprise open source digital asset management software.
Avoid Costly Copyright Mistakes
It is possible to embed copyright and usage rights as metadata within assets, however, this is still no guarantee against infringement. FocusOPEN Digital Asset Manager can distribute digital rights approval workflow to a group of administrators or using another structured rights management process. This enables usage to be verified before an asset is made available for a user to download. Further protections are possible by watermarking proxies (e.g. previews) or hiding selected digital media assets from groups of staff. Each asset can have rights modified individually or in groups according to specific copyright or usage scenarios.
Brand Asset Management
FocusOPEN is a versatile and fully featured tool to help enterprises manage their brands more effectively. The FocusOPEN Brand Asset Management facility allows a single core solution to be used across all brands with dynamic capability to change visual presentation according to the brand of the user. It ensures that marcomms staff, suppliers and other business partners stick to the latest corporate style guidelines (brand book) in their everyday tasks. Production aids enable staff who lack production or artworking skills to amend text, images or photos on print artwork to meet their own needs, while key elements, such as logos, colours and layout cannot be modified.
Enhance Collaboration With External Suppliers
While digital asset workflow features provide rapid, flexible and transparent communications between marketing team members, ROI cannot be maximised without provision for secure access for external partners, such as marketing/PR/design agencies, printers or freelancers. FocusOPEN Digital Asset Manager offers secure and safe access to trusted users outside of the corporate network to browse the online media catalogue, contribute to workflows and download digital assets via a web or an FTP server.
Gain Superior Insight Into Marcomms Operations
To give managers a deeper understanding of how digital media is used throughout the organisation, FocusOPEN provides comprehensive analysis and reporting features that provide detailed statistical data regarding which media files are used, how and by whom, in all popular tabular and graphical formats. Used in combination with user auditing, these features provide instant insight into the use of digital media across the organisation.
Daydream's significant Enterprise DAM solution implementation expertise has allowed us to put together a series of robust features that can help any business with their marketing or operations related business challenges.
Advanced Search, Category And Filter Features
The FocusOPEN Digital Asset Management system uses a combination of search strategies that allows the user to seamlessly switch between different techniques to help them quickly and easily locate the assets they require. At the core is a fast text search which supports free text keywords and operates in the same way as internet search engines this also provides AND, OR, NOT (or 'Boolean') combinations as well as wildcards and partial matching. Simply put, if you can use Google or Bing, you can use FocusOPEN's search facility. In addition, the free text search is augmented with a structured category/folder system that allows users to browse without searching or search within a given category. Finally, to allow the DAM System to reflect the needs of your specific industry or sector, a filters feature allows searches to be refined according to concepts or tags that are unique to the culture of your organisation. Read Digital Asset Catalogues That Reflect The Needs Of Your Business to find out why this is essential for effective Digital Asset Management. All metadata can be customised to suit the unique needs of your organisation.
Dedicated Asset Processing Server
FocusOPEN handles a variety of different digital assets through an independent Asset Processing Server (APS) for true media processing scalability. A selection of multipurpose media processing plug-ins has been built to successfully allow the ingestion and representation of media assets using the web-based media catalogue. FocusOPEN is capable of rendering fast-loading proxy objects for bandwidth-heavy media files such as High Definition (HD) video, print media and very high quality photos as well as storyboards and thumbnails of all recognised media types. The transcoding and conversion services allow surrogate assets to be produced, empowering your users to do more with their DAM system and reducing the expense and hassle of deploying additional desktop applications across the business. Industry standard codecs such as H.264 or FLV for video as well as JPEG and PDF for image & print media and MP3 for audio make certain that users will always be able to examine assets before downloading them.
Asset Publication, Download and Usage Approval
FocusOPEN possesses many options for versatile digital asset administration and usage workflow. To protect copyright and reduce the risk of third-party licence breaches, adaptable, built-in rights management metadata allows administrators to clearly establish usage requirements, protect against unauthorised downloads, apply watermarks, suppress media previews and access to original media for selected types of end users across each individual digital asset they administer in the media archive. Managers can also set publication date ranges to synchronise new asset launches with corporate and business activities, or expiry and review schedules to be sure media within the catalogue continues to be suitable and meets current brand guidance. FocusOPEN contains all the necessary protections necessary to ensure effective corporate governance for large organisations and reduce the danger of litigation due to staff accidentally infringing copyright laws.
Approval and Ordering Workflows
Workflows are one of the four cornerstones of effective digital asset management. They are the process by which teams collaborate to decide what assets to permit to be uploaded or if a given usage can be approved. Workflows facilitate users to share information, provide feedback, register approval recommendations and communicate in a way that can be formalised and audited. FocusOPEN's workflow designer enables multiple workflows to be specified
for different business requirements. This might include: approving a request to use a restricted asset, print or merchandise orders for physical fulfilment, collaborative asset development (e.g. for artworks or videos) or other scenarios involving multiple individuals inside or outside the business. For further information on
workflow
and marketing
resource management (MRM) features).
Efficient Standards Compliant Digital Asset Cataloguing
Efficient cataloguing features ensure that asset
administrators can apply metadata to digital media assets quickly and easily,
yet still with the quality required to return relevant and predictable results from searches. Features include metadata templating, asset
cross-referencing & linking, metadata auto-generation, scheduled uploads.
Embedded metadata such as IPTC, XMP, ID3 or EXIF can be extracted by FocusOPEN
to further reduce the workload of those involved in media cataloguing and digital asset library management.
The Open Studio Media Suite provides a range of advanced asset manipulation tools that can be plugged into the FocusOPEN Digital Asset Management framework.
To bring the benefits of our established DAM platform to clients with more specific or demanding media management needs, we have developed a suite of extensions that will transform FocusOPEN into a specialist DAM application for video, print and even email.
Print Open Studio
Distribute press-ready print artwork that users can customise and order, including personal stationery or regional brochures and flyers. Ideal for distributed marketing operations like global marketing departments or partner reseller programmes. Combine with order workflows to provide teams with complete end-to-end print management. More
Email Open Studio
Enable users to customise and deliver email campaigns from within FocusOPEN Digital Asset Manager. Provide HTML and plain text emails that administrators can edit, personalise, dispatch and monitor with real-time campaign statistics including hard and soft bounces, click-throughs,opens and unsubscribes. The built-in content management system enables users to modify selected HTML templates with custom text and images as well as personalise individual messages for each recipient. The list management features include automated de-duping, unsubscription and list cleaning features to remove invalid recipients. Broadcasts can be scheduled for a given time and are tightly integrated into the same solid workflow management architecture that underpins the rest of the Digital Asset Management Solution.
Video Open Studio
Our video management tools for video pros, The Video Open Studio includes: time-code accurate logging, advanced playback and timeline metadata. Combined with our ultra-high volume content delivery network the Video Open Studio is ideal for organisation that needs to deliver high-demand video services. More
Image Open Studio
Easy-to-use, yet sophisticated image management tools for image capture, conversion, editing and manipulation in the web browser. Perfect for organisations who use or preserve high volumes of photos or graphics.
More
Office Open Studio
Office Open Studio is designed to enable the rapid production of office files for sales pitch materials, proposals documents and presentations. Using pre-designated images, boilerplate copy and other approved source materials you can provide sales teams with a range of assets that can be rapidly assembled to generate sales pitches that are compliant with your brand guidelines and company policies. Office Open Studio generates Word and PowerPoint 2003, 2007 or 2010 files that can subsequently be adjusted and fine-tuned by staff.
Merchandise Open Studio
Allow users to order marketing merchandise such as keyrings, t-shirts and mugs from within FocusOPEN Digital Asset Manager. Seamlessly integrate with third-party supplier purchasing and ERP systems for a complete end-to-end purchasing system. The Merchandise Studio offers one of the only commercially available systems to integrate Physical marcomms assets such as mercahndise within a DAM solution. Users can place orders and subject to approval by local managers, delivery and fulfilment feedback will be provided alongside orders for digital assets in the same consistent user interface.
FocusOPEN is an Open Source Digital Asset Management system, designed to support demanding corporate environments with a high volume of concurrent users who may be dispersed across the world in multiple regions and time-zones.
Browser based, FocusOPEN is a true Enterprise DAM system that can be rapidly deployed to a typical corporate IT infrastructure.
Designed to integrate with other core business systems, such as LDAP
& Active Directory servers, Intranets and SharePoint Enterprise Portals. FocusOPEN is provided
with an open source licence but is based on widely used and supported
Microsoft .NET technology. A
datasheet with complete technical details available on request.
Hosting FocusOPEN
We offer total flexibility in terms of hosting FocusOPEN Digital Asset Manager. The application can be deployed to your own data centre or deployed to our own Digital Asset Management Hosting facility in one of our data centres in the UK or North America.
Technical Support
Enterprise implementations of FocusOPEN are backed by
a support package with a Service Level Agreement that can include 100% availability and a 24x7 helpdesk if you need it (subject to agreement with each client). Our Digital Asset Management solutions are designed and built for highly intensive use in mission-critical environments where the system must remain operational. See our technical
support section for more details.
Digital Asset Management projects typically require
supporting digital asset services for successful implementation. These can include:
In addition to technically oriented services, we also offer media asset services, including: controlled vocabulary & taxonomy design, editorial services, digitisation, media production and large scale asset ingestion. Many organisations who have not previously implemented DAM Software may also require help with asset auditing and discovery (identifying and locating where digital assets may be held across the business and within partners and subsidiaries).
- Microsoft SharePoint Integration
- LDAP or Active Directory (AD) integration and Single Sign On
- Enterprise Resource Planning (ERP)
- Enterprise Application Integration (EAI)
- Data migration from legacy/heritage systems
In addition to technically oriented services, we also offer media asset services, including: controlled vocabulary & taxonomy design, editorial services, digitisation, media production and large scale asset ingestion. Many organisations who have not previously implemented DAM Software may also require help with asset auditing and discovery (identifying and locating where digital assets may be held across the business and within partners and subsidiaries).
To arrange a demo of the FocusOPEN Digital Asset Management system or find out more, email: info@daydream.co.uk
or telephone us on +44 (0)20 7096 1471.
Video Digital Asset Management: 12 Crucial Points
Managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive. If your digital library includes video, this report should offer some useful pointers.
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Managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive. If your digital library includes video, this report should offer some useful pointers.
Request now
Corporate Media Libraries For Marketing Managers
This paper gives marketing managers clear guidance about what to look for in an enterprise Brand Asset Management or Digital Asset Management system. Straightforward, non-technical advice with do's and dont's is provided to help explain the key decisions that need to be made.
Read more about Corporate Media Libraries
This paper gives marketing managers clear guidance about what to look for in an enterprise Brand Asset Management or Digital Asset Management system. Straightforward, non-technical advice with do's and dont's is provided to help explain the key decisions that need to be made.
Read more about Corporate Media Libraries
Metadata Management Strategies for Marketing Based Digital Asset Management
Strategies for optimising metadata with marketing based DAM systems.
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Strategies for optimising metadata with marketing based DAM systems.
Request the paper
Enterprise Digital Asset Management: A Guide For IT Professionals
Practical advice for IT professionals tasked with advising colleagues about DAM systems. Covers issues from systems integration to infrastucture requirements for Digital Asset Management. This report is more suitable for those with IT management and technical expertise.
Request the report
Practical advice for IT professionals tasked with advising colleagues about DAM systems. Covers issues from systems integration to infrastucture requirements for Digital Asset Management. This report is more suitable for those with IT management and technical expertise.
Request the report
DAM Glossary Of Terms
An in-depth glossary covering common terminology used in the field of Digital Asset Management.
View the glossary
An in-depth glossary covering common terminology used in the field of Digital Asset Management.
View the glossary
The Four Cornerstones of Digital Asset Management
An introductory article explaining the basic concepts of Digital Asset Management and Daydream's methodology for implementation.
View the article
An introductory article explaining the basic concepts of Digital Asset Management and Daydream's methodology for implementation.
View the article
Transform FocusOPEN Digital Asset Manager into a full Marketing Resource Management (MRM) solution with marketing operations managmement capabilities.
Marketing Resource Management (MRM) and Brand Asset Management Workflow.
Optimise your marketing digital supply chain and get a clearer view of your marketing operations. Read more about MRM
Optimise your marketing digital supply chain and get a clearer view of your marketing operations. Read more about MRM
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Digital Asset Management Software, Services and Solutions
FocusOPEN Digital Asset Manager ™ is a Trademark of Daydream Interactive Limited
Registered Office: 50 Broadway - LONDON - SW1H 0RG - United Kingdom
TEL: +44(0)20 7096 1471 - EMAIL: info at daydream.co.uk - TWITTER: twitter.com/daydreamuk