With FocusOPEN Digital Asset Management, get more out of digital assets, promote efficiency and save costs.

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Digital Asset Management System: FocusOPEN

Now more than ever, organisations are looking for new ways to improve efficiency and save costs. Digital asset management offers businesses the opportunity to do just that by allowing them to make the most of one of their most important assets, their digital media and brand assets.

Built for thousands of users to share large volumes of digital media across the business, FocusOPEN is a web-based, enterprise-class digital asset management system used by major corporations worldwide to optimise and streamline their marcomms operations. Supporting all common media including: photos, video, audio, print artwork and office files, FocusOPEN Digital Asset Manager can be tailored to meet the exact requirements of your business, providing a complete software solution, whatever your operational needs.

Designed with the corporate market in mind, powerful search features combined with versatile and adaptable workflow, offer an easy-to-use solution to the problem of large-scale digital asset management. FocusOPEN can be rapidly extended for specialist use with our Open Studio Suite, a range of customisable studios for print media, video, images, merchandise and email marketing.

Whether your requirements are for marketing, preservation or specialist archiving, FocusOPEN provides a proven platform for efficient and cost-effective operations in organisations of all sizes and sectors.



FocusOPEN Digital Asset Manager offers numerous benefits. Below, find out how FocusOPEN could assist your business to get the most from its digital media assets.

Manage All Common Digital Assets - Including Video & Audio

FocusOPEN supports static media, such as images, print or office documents as well as time-based media such as video or audio.

FocusOPEN Digital Asset Management software automatically generates media previews or "proxy" files for all common assets uploaded to the system, including thumbnails for images and documents as well as fast-loading, full-length true streaming SD and HD video (in FLV or H.264 format) plus audio previews in MP3 format. This allows users to watch footage or listen to recordings without having to wait for the original file to download. Furthermore, FocusOPEN can be extended for more in-depth video asset management needs with the Video Open Studio, which supports professional studio operations such as, timeline metadata, editing and advanced playback controls. For more information on Video Digital Asset Management, read our report, Online Video Asset Catalogues: 12 Crucial Points For Marketers or find out more about the Video Open Studio.

Slash Marketing Production Costs

The FocusOPEN Digital Asset Manager solution helps organisations significantly cut their media production expenses through a variety of inter-related benefits. Being a web-based system that supports any type of media, it provides a central repository for all digital assets, allowing departments to pool their media. Intuitive yet powerful asset search features enable users to quickly locate digital assets fit for purpose, providing massive cost-savings via widespread reuse. Flexible asset workflow and group collaboration features promote efficiency through improved team communication, even if they include external partners, such as agencies, printers or freelance creatives.

FocusOPEN has the important benefit of no per-seat/user licence charges so will continue to provide cost-savings as your business grows, enabling multiple departments, global subsidiaries and external partners to share and reuse media on an ongoing basis without complicated licensing headaches. FocusOPEN is distributed as enterprise open source digital asset management software.

Minimise Copyright Infringement

Although copyright and other usage rights may be stored as metadata alongside assets or embedded within them, this does not fully protect against misuse or infringement. While FocusOPEN can distribute media without restrictions, the system can also require digital rights approval workflow by an administrator or other rights management process. This allows compliance with usage restrictions and copyright to be verified before a digital asset is made available to a user. Management can further protect media by watermarking proxies and previews or suppressing selected digital media assets from search results for specific groups of users such as external suppliers or temporary workers.

Brand Asset Management

The design and successful execution of a brand communications strategies is crucial to the ensuring the integrity of an enterprise's brand. FocusOPEN is a powerful tool to help your business manage its brands more effectively. It provides features to ensure that all marketing staff and suppliers adhere to the very latest brand guidelines and best-practices in their everyday tasks. Production aids, such as our Print Open Studio, enable staff who lack production or asset origination skills to amend text, images or photos on print artwork to meet their own needs, while key brand elements, such as logos, colours and layout cannot be modified - both protecting brand integrity and lowering production expenditure.

Improve Collaboration With External Suppliers

While digital asset workflow features provide rapid and transparent communications between marketing team members, return on investment cannot be maximised without provision for secure access for external partners, such as marketing/PR/design agencies, printers or freelancers. FocusOPEN provides secure and safe access to trusted users outside of the corporate network to browse the online media catalogue, contribute to workflows and download digital assets via the web or an FTP server.

Gain Enhanced Insight Into Marketing Operations

To give managers a deeper understanding of how digital media is used throughout the organisation, FocusOPEN provides comprehensive analysis and reporting features that provide detailed statistical data regarding which media files are used, how and by whom, in all popular tabular and graphical formats. Used in combination with user auditing, these features provide instant insight into the use of digital media across the organisation.




Daydream's considerable experience in enterprise digital asset management system development has enables us to provide a suite of highly robust and cost efficient features to suit many business need.

Advanced Search, Category And Filter Features

The FocusOPEN Digital Asset Management system uses a combination of search strategies that allows the user to seamlessly switch between different techniques to help them quickly and easily locate the assets they require. At the core is a fast text search which supports free text keywords and operates in the same way as internet search engines this also provides AND, OR, NOT (or 'Boolean') combinations as well as wildcards and partial matching. Simply put, if you can use Google or Bing, you can use FocusOPEN's search facility. In addition, the free text search is augmented with a structured category/folder system that allows users to browse without searching or search within a given category. Finally, to allow the Digital Asset Management system to reflect the needs of your specific industry or sector, a filters feature allows searches to be refined according to concepts or tags that are unique to the culture of your organisation. Read Digital Asset Catalogues That Reflect The Needs Of Your Business to find out why this is essential to a successful Digital Asset Management System. All metadata can be fully customised to suit the unique needs of your organisation.

Advanced Media Processing

The FocusOPEN Digital Asset Management solution delivers many different types of digital assets. To support this activity, versatile media processing features have been developed to successfully enable the ingestion and representation of media assets via the web-based media catalogue. FocusOPEN will generate stills, storyboards and thumbnails of all supported media types. FocusOPEN is capable of generating fast-loading proxy files for bandwidth-heavy media files such as High Definition (HD) video, print media and very high resolution images. The built-in transcoding and conversion tools allow surrogate assets to be generated without the need of third party applications, enabling your users to do more in the DAM system and reducing the costs and complication of deploying more desktop applications across the business. Industry standard formats such as H.264 or FLV for Video as well as JPEG and PDF for image & print media and MP3 for audio ensure that users will always be able to preview assets before downloading them.

Download, Publication & Rights Management

FocusOPEN includes an array of features for efficient digital asset administration and usage workflow. To protect copyright and reduce the risk of third-party licence breaches, flexible, built-in rights management metadata enables administrators to clearly specify usage requirements, protect against unauthorised downloads, apply watermark or suppress media previews and originals to selected user groups for each digital asset they administer in the media catalogue. Administrators can also set publication dates to synchronise new asset releases with corporate events, or expiry and review dates to ensure media in the catalogue remains relevant and meets current brand guidelines. FocusOPEN includes all the necessary protections to ensure effective corporate governance for large organisations and reduce the risk of litigation as a result of staff accidentally infringing copyright.

Approval and Ordering Workflows

At the centre of any corporate DAM platform are workflows; the process by which teams collaborate; sharing information, providing feedback, approving production or placing orders. FocusOPEN's versatile workflow designer allows workflows to be created specifically for your business requirements, whether these are approval workflows for media or user access, or order workflows for downloading files or requesting media from fulfilment suppliers and authorisation partners. (Further information on workflow and marketing resource management (MRM) features).

Efficient Standards Compliant Digital Asset Cataloguing

Efficient cataloguing features ensure that asset administrators can catalogue digital media assets quickly and easily, yet still provide the comprehensive metadata required to return accurate, relevant search results. Features include metadata templating, asset cross-referencing & linking, metadata auto-generation, scheduled uploads. Further, embedded metadata such as IPTC, XMP, ID3 or EXIF can be extracted by FocusOPEN to further reduce the workload of those involved in media cataloguing and library management.


Statistics and reports about media asset usage can be swiftly generated with built-in tools. Data can be presented in all popular formats, including: Bar, Pie, Line and Gantt charts. Further, raw data can be exported in CSV or XML format for analysis with third party software.

Digital Asset Management: Open Studio Media Suite

To bring the benefits of a tried and tested platform to clients with more specific and demanding media management needs, we have developed a suite of extensions that will transform FocusOPEN into a specialist DAM application for video, print and even email.


Print Open Studio

Distribute press-ready print artwork that users can customise and order, including personal stationery or regional brochures and flyers. Ideal for distributed marketing operations like global marketing departments or partner reseller programmes. Combine with order workflows to provide teams with complete end-to-end print management. More

Email Open Studio

Enable users to customise and deliver email campaigns from within the DAM system. Provide HTML emails that administrators can edit, dispatch and monitor with real-time campaign statistics including bounce-backs and click-throughs (opt out and list management features included).

Video Open Studio

Our video management tools for video pros, The Video Open Studio includes: time-code accurate logging, advanced playback and timeline metadata. Combined with our ultra-high volume content delivery network the Video Open Studio is ideal for organisation that needs to deliver high-demand video services. More

Image Open Studio

Easy-to-use, yet sophisticated image management tools for image capture, conversion, editing and manipulation in the web browser. Perfect for organisations who use or preserve high volumes of photos or graphics. More

Merchandise Open Studio

Allow users to order marketing merchandise such as keyrings, t-shirts and mugs from within the DAM system. Seamlessly integrate with third-party supplier purchasing and ERP systems for a complete end-to-end purchasing system.


Technical & Hosting

FocusOPEN is an Open Source Digital Asset Management system, designed to support demanding corporate environments with a high volume of concurrent users who may be dispersed across the world in multiple regions and time-zones.


Accessed by users via a web browser, FocusOPEN is a true Enterprise Digital Asset Management system that can be rapidly deployed to a typical corporate IT infrastructure. Designed to integrate with other core business systems, such as LDAP & Active Directory servers, Intranets, SharePoint Enterprise Portals and proprietary third-party software like: Adobe InDesign and PhotoShop, FocusOPEN includes an XML based REST web services API for interoperability with many other applications and web services. FocusOPEN is distributed with an open source licence but is based on widely used and supported Microsoft .NET technology. A datasheet with full technical details available on request.

Hosting FocusOPEN

We offer maximum flexibility in terms of hosting FocusOPEN Digital Asset Manager. The application can be deployed to your own data centre environment or deployed to our own Digital Asset Management Hosting facility in one of our data centres in the UK or North America.

Technical Support

Every implementation of FocusOPEN is backed by an enterprise class support package with a Service Level Agreement that includes a 24x7 helpdesk and 100% availability guarantee option and service credits. Our Digital Asset Management solutions are designed and built for highly intensive use in mission-critical environments where the system must remain operational. See our technical support section for more details.


Digital Asset Management: Related Services
Digital Asset Management projects typically require supporting digital asset services for successful implementation. These can include:
  • Microsoft SharePoint (MOSS) Integration
  • LDAP or Active Directory integration for Single Sign On (SSO)
  • Enterprise Application Integration (EAI)
  • Data migration from legacy systems
  • Third Party systems integrations
Daydream offer a range of related Digital Asset Management professional services to assist your organisation to successfully integrate legacy technology with a Digital Asset Management solution so it can enhance the ROI that the business can obtain as a result.

In addition to technical Digital Asset Management professional services, we alsoe offer media asset services, including: controlled vocabulary & taxonomy design, editorial services, digitisation, media production and large scale asset ingestion. Many organisations who have not previously implemented Digital Asset Management Software may also require help with asset auditing and discover (identifying and locating where digital assets may be held across the business and within partners and subsidiaries).



Digital Asset Management: Further Information
To arrange a demo of the FocusOPEN Digital Asset Management system or find out more, email: info@daydream.co.uk or telephone us on +44 (0)20 7096 1471.


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Reports

Featured Report: Corporate Media Libraries For Marketing Managers

This report gives marketing managers clear guidance about what to look for in an enterprise DAM system. It offers straightforward, non-technical advice to simplify the procurement process.

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Enterprise Digital Asset Management: A Guide For IT Professionals

Practical advice for IT professionals tasked with advising colleagues about DAM systems. Covers issues from systems integration to infrastucture requirements for Digital Asset Management.

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Video Digital Asset Management: 12 Crucial Points

Managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive. If your digital library includes video, this report may offer some useful pointers.

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DAM Glossary Of Terms

An in-depth glossary covering common terminology used in the field of Digital Asset Management.

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Transform FocusOPEN Digital Asset Manager into a full Marketing Resource Management (MRM) solution with marketing operations managmement capabilities.


Marketing Resource Management (MRM) and Brand Asset Workflow

Optimise your marketing asset supply chain and get a clearer picture of what is really happening. More




Extend FocusOPEN for specialist media use with Open Studio Media Suites for video, print & images. Click below for more.






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Digital Asset Management Software, Services and Solutions
Daydream Interactive Ltd t/a Daydream - UK Company Number: 3453913
Registered Office: 50 Broadway - LONDON - SW1 0RG - United Kingdom
TEL: +44(0)20 7096 1471 - EMAIL: info at daydream.co.uk