FocusOPEN Digital Asset Manager is a Digital Asset Management platform, built for large numbers of users to share assets across the organisation.
The web-based digital asset catalogue supports and represents
all common media formats including: video,
audio, photos, 3D/CAD and proprietary artwork or office formats, for
example, Adobe PDF, Illustrator, Photoshop, InDesign, Quark Xpress,
Flash, DXF, 3DS, MPEG, WMV, QuickTime, Microsoft PowerPoint, Word
& Excel. Versatile search features coupled with flexible, yet comprehensive digital asset workflow
and management features make for a system which is powerful, yet easy
to use and administer. FocusOPEN also supports a number of Add-Ons
which extend its functionality to other related applications.
FocusOPEN can be fully tailored to meet your unique business requirements and has been deployed as a Digital Asset Management solution for organisations in both the private and public sector. Read our case studies: Digital Asset Management For Architecture, Engineering and Project Management Consultancy and Digital Asset Management for a Public Sector Organisation.
The FocusOPEN Digital Asset Management system brings a number of business benefits to any organisation.
Below, what FocusOPEN could do to enable your firm to get the most from it's stock of digital assets.
Deliver All Common Digital Assets - Including Video & Audio Media
FocusOPEN supports static digital assets like images and documents as well as dynamic media such as video or audio. Popular formats supported include (amongst others): QuickTime (MOV), Windows
Media (WMV), Flash Video (FLV), MPEG (1,2 & 4), DVD/VOB, JPEG2000,
DIV/X, AVI, MXF, AAF, ASF, MP3, WAV, AAC and OGG/Vorbis.
The FocusOPEN
Digital Asset Management System generates
media previews for all files
uploaded to the system, including fast-loading, high quality video
previews which enable users to watch videos without having to wait
for the original file to download or MP3s for audio. In combination
with
Video
& Audio Add-Ons, advanced functions such as
timeline
metadata enable professional, advanced video operations such as
automatically generating custom edits of original footage using EDLs
(Edit Decision Lists) to be achieved quickly and easily with an interface
that can be grasped in seconds. For more information on Video
Digital Asset Management,
read our report, "
On-line
Video Asset Catalogues: 12 Crucial Points For Marketers"
Lower Marketing Production Costs
FocusOPEN is a secure web-based Digital Asset Management system, it can
be accessed anytime, anywhere and by any number of users with no per-seat
user licensing charges. Businesses with multiple offices, global subsidiaries or external partners such as agencies can share and reuse media - reducing media production
costs across the organisation. For true enterprise class Digital Asset Management, there is no other contender.
Minimise Usage And Copyright Infringement
Digital Assets can either be distributed without restrictions,
or subject to usage approval by an asset administrator or other rights
workflow. Compliance
with copyright and usage restrictions can be checked before
the digital asset is made available. Asset administrators can
further protect media with
preview watermarking and the suppression
of assets from searches for specific user roles (for example, external
users such as agencies).
Brand Asset Management
Maximum ROI on
Digital
Asset Management systems like FocusOPEN is obtained by using them
to keep assets up-to-date, on-brand and in demand. Asset review features
allow asset administrators to retain a current and relevant media
database. Usage guidelines can be appended to any digital assets and different media linked together by purpose as well as type. Detailed statistics and
reporting features can reveal trends,
such as most or least popular digital assets as neasured by search results,
ordering and download. Those assets that are not delivering adequate
ROI can be removed or amended. If your stock of
brand or media assets is becoming
tired and over-used, a digital asset management system such as FocusOPEN
will give you the ability to bring under-utilised assets to the fore
and add a fresh dimension to your marcomms output - without incurring
additional origination costs.
Provide Secure Access For External Agencies
To enable project collaboration with external
suppliers, secure and restricted access can be provided to trusted
users outside of the corporate network to browse the media catalogue
online, for example, advertising, marketing, design or PR agencies. Shortlists of suitable assets (or '
lightboxes'

) can
be securely shared amongst both internal and external system users.
Furthermore,
workflow add-ons enable external
users to particpate in collaborative tasks, such as
artwork approval, leaving comments about assets and deciding which version is used for a project.
Generate Revenue From Digital Assets
Digital Asset Management systems can also be used to generate revenue as well as productivity gains. Internal and external users can order and purchase either digital assets or media storage & bandwidth packages via the media catalogue. Public feeds and lists of featured assets allow marketing managers to promote their services or asset collections to other internal busineess units or to licence assets for external use.
Daydream's considerable experience
in the development of corporate Digital Asset Management solutions
has enabled us to develop a suite of highly robust DAM features
to suit any business need.
Advanced Search & Filter Features
Our powerful and easy-to-use search features are modelled on popular modern search engines that users are already familiar with. Most assets can be located by simply entering terms. Filters enable users to broaden or narrow results as required and are fully-customisable to reflect your business structure, clients/customers and markets so that you can ensure that users will find only relevant assets.
Media Previews
In addition to thumbnails, FocusOPEN will generate
previews of digital assets, to enable users to view high resolution, bandwidth
intensive assets, without having to wait for the original to download
(for example: high resolution print files or video). All previews
can be watermarked
or suppressed from results. For more information on
Video Digital Asset Management,
read our report, "
Online
Video Asset Catalogues: 12 Crucial Points For Marketers".
Download, Copyright & Usage Rights Controls
To both protect your copyright and reduce the risk of infringement of third-party licences (for example, stock photography), rights management features enable asset administrators to state terms of use & copyright, restrict download and watermark or suppress media previews to all or selected users, for each digital asset.
Auto Publication & Expiry Review Features
Set publication dates to synchronise new asset releases with key corporate events and expiry review dates to keep media catalogues up-to-date and relevant.
Streamlined Cataloguing Features
Our streamlined cataloguing system ensures that asset administrators can catalogue digital assets with minimal time and work overhead, yet still provide the comprehensive metadata required for relevant search results to be found by catalogue users. Features include templating, cross-referencing, auto-generated metadata and batch uploading. Embedded metadata such as IPTC, XMP or EXIF data in images, or ID3 tags in audio or video can be extracted automatically to further reduce the workload required to catalogue media
Statistics and reporting
about asset usage can be quickly and easily generated with built-in tools.
Data can be presented in all popular graphical formats, including:
Bar, Pie, Line, Bubble and Gantt charts. All raw data can
be exported and downloaded in Excel CSV file format for analysis
with other stats software packages.
FocusOPEN is designed integrate with other business systems, such
as LDAP & Active Directory servers, Intranets, Enterprise
Portals and proprietary third-party software, for example: Quark
Xpress, Adobe InDesign and PhotoShop.
FocusOPEN includes an
XML

web services API to enable direct integration with other software
and can be implemented with various system add-ons, which extend FocusOPEN
into other related applications.
Video & Audio Add-Ons
Extend FocusOPEN Digital Asset Manager's media
asset management capabilities with the advanced editing, logging and
documentation features of
video
& audio add-ons. Suitable for archivists and corporations with
a high volume of
audiovisual digital assets.
Workflow Add-Ons
Extend FocusOPEN Digital Asset Manager into marketing
resource management with
workflow
add-ons. Provide workflow routes for
digital asset approval or review,
including nominated external users, such as design agencies.
Presentation Add-Ons
Extend FocusOPEN Digital Asset Manager into a comprehensive
Presentation Management System and enable users to deliver
professional presentations, without compromising brand, with
presentation
add-ons.
FocusOPEN is a web-based, enterprise-class
DAM system, designed to support demanding corporate environments with
a high volume of concurrent users.
Easily accessed by users via a web
browser, without the requirement for non-standard plugins, FocusOPEN is an Digital Asset Management system that can
be rapidly deployed, whatever IT infrastructure is in place. A web
services API provides interoperability with other applications and services. FocusOPEN is an enterprise class system, which can be seamlessly integrated with can be accessed by users in any
location. FocusOPEN is distributed with an open source licence but is based on widely used and supported Microsoft .NET technology. A datasheet with full technical characteristics
is available on request.
Hosting FocusOPEN
Typically, implementations of the FocusOPEN Digital Asset Management system are deployed
to a server provided by Daydream and hosted in one of our data centres
in London, South East England and Toronto with Tier-1 IP connectivity.
However, if required, FocusOPEN can be hosted on a server held in
your own data centre or hosting facilities.
Technical Support
Every implementation of FocusOPEN is backed by
a comprehensive support package with a Service Level Agreement which
includes a
24x7 helpdesk and
100% availability guarantee option
with service credits. See our
technical support section for more details. A summary of our response times for
FocusOPEN is below:
| Priority |
Recommended Response Time |
Escalation |
Max. Resolution Time |
| 5 mins |
1 hour |
2 hours |
4 hours |
| 1 |
Yes |
|
|
|
1 hour |
1 hour |
| 2 |
No |
Yes |
|
|
2 hours |
2 hours |
| 3 |
No |
No |
Yes |
|
4 hours |
6 hours |
| 4 |
No |
No |
No |
Yes |
N/A |
8 hours |
The success of a Digital Asset Management project extends beyond the rollout of a DAM system to users and may require additional services. For example, some organisations may require the migration
of data from legacy DAM systems or the digitisation of media which
is still in analogue formats.
To support the implementation of your Digital
Asset Management system, Daydream provides
a
range of related services, including:
controlled
vocabulary & taxonomy design, asset digitisation, data migration,
systems integration and systems training. Read more about our
digital asset management services.
To arrange a demonstration of FocusOPEN Digital Asset Manager or find out more, email:
info@daydream.co.uk
or telephone us on +44 (0)20 7096 1471.