Digital Asset Management allows you to improve the return from your media assets.
• Key Benefits
• Features
• Open Studio Media Suite
• Technical & Hosting
• Related Services
• Key Benefits
• Features
• Open Studio Media Suite
• Technical & Hosting
• Related Services
Organisations are constantly searching for new ways to improve efficiency and lower costs. Digital Asset Management and Brand Asset Management systems like FocusOPEN offer businesses a unqiue opportunity to make the most of their digital media and marketing collateral in a way that was previously unavailable.
Built as a solid, reliable, enterprise class solutions for thousands of users to share digital assets, FocusOPEN Digital Asset Manager is a web-based DAM system used by numerous global organisations. Supporting photos, video, audio, print artwork and office files, FocusOPEN Digital Asset Manager can be customised to meet the individual needs of your media management operation.
Developed with the corporate market in mind, powerful search features combined with versatile and adaptable workflow, offer an easy-to-use solution to the problem of large-scale brand or digital asset management. FocusOPEN can be rapidly extended for specialist use with a range of customisable add-ons for print media, video, images, merchandise and email marketing.
FocusOPEN Digital Asset Manager provides a stable and proven platform for efficient and cost-effective marketing or digital asset operations in organisations across many sectors.
FocusOPEN Digital Asset Manager delivers a wide range of business benefits. Discover how it could help your organisation get more from your digital media and brand assets.
Manage Digital Assets of All Types
FocusOPEN Digital Asset Manager can cope with images, print or office documents as well as dynamic media such as audio or video.
Daydream's FocusOPEN Digital Asset Manager automatically generates media previews or proxy files for all common assets uploaded to the system, including thumbnails for images and documents as well as fast-loading, full-length true streaming video (in FLV or H.264 format) plus audio previews in MP3 format. This allows users to watch footage or listen to recordings without having to wait for the original file to download.
Cut Asset Production Costs
FocusOPEN Digital Asset Manager helps companies substantially reduce media production costs. It offer a centralised facility for all digital brand assets, allowing departments to consolidate their media. Sophisticated asset search facilities allow users to quickly locate brand assets that are suitable for their requirements, providing both cost-savings and easier reuse. Flexible workflows and collaboration enhancements encourage efficiency and flexibility with partners such as agencies.
FocusOPEN has no per-seat/user licence charges so will continue to provide cost-savings, enabling multiple business units, global subsidiaries and external partners to use media without complex software licence decisions. FocusOPEN is distributed as enterprise open source digital asset management software.
Avoid Costly Copyright Mistakes
Even though copyright metadata may be stored alongside assets or embedded within them, this does not fully protect against infringements. FocusOPEN Digital Asset Manager can prevent download and issue requests to download an asset to administrative or legal staff. This permits compliance with usage restrictions and copyright to be verified before assets are made available to a user. Further protection of media is possible by watermarking them or suppressing certain digital media assets from search results for specific groups of users such as external suppliers or temporary workers.
Brand Asset Management
FocusOPEN is a versatile and fully featured tool to help enterprises manage their brands more effectively. The FocusOPEN Brand Asset Management facility allows a single core solution to be used across all brands with dynamic capability to change visual presentation according to the brand of the user. It ensures that marcomms staff, suppliers and other business partners stick to the latest corporate style guidelines (brand book) in their everyday tasks. Production aids enable staff who lack production or artworking skills to amend text, images or photos on print artwork to meet their own needs, while key elements, such as logos, colours and layout cannot be modified.
Collaborate With External Suppliers
FocusOPEN offers secure access for external suppliers, such as agencies, printers or freelancers - whether hosted externally on a public server or when accessed via a secure internal network access facility such as a Virtual Private Network (VPN). FocusOPEN provides controlled and safe access to allow only trusted users to browse the online media catalogue, contribute to workflows and download digital assets via the web or an FTP server.
Have Complete Visibility Of Your Marketing Operations
FocusOPEN includes in-depth auditing, analysis and reporting facilities that provide comprehensive statistical information about which assets are being searched for, downloaded, when and by whom. The reporting data is available as summary charts, dashboards, detailed tabular breakdowns and audit logs. These features provide immediate insight into the use of digital media across the enterprise.
Daydream's substantial Corporate Digital Asset Management implementation experience has enabled us to assemble a range of versatile facilities that assist in a wide range of typical business scenarios.
Advanced Search, Category And Filter Features
FocusOPEN incorporates a number of flexible and adaptable search tools that allow the user to seamlessly change between different methods to help them quickly and easily locate the assets they require. At the foundation is a rapid text indexing engine which supports free text keywords and functions in the same manner as internet search engines. This also supports AND, OR, NOT (or 'Boolean') combinations as well as wildcards and partial matching. Simply put, if you can use Google or Bing, you can use FocusOPEN's search capability. In addition, the free text search is augmented with a structured category/folder system allowing users to browse the catalogue without searching or they may start a search inside a given category. Lastly, to enable the DAM System to represent the needs of your distinct market or sector, a filters function allows searches to be refined based on concepts or tags that are specific to the characteristics of your enterprise. Read Digital Asset Catalogues That Reflect The Needs Of Your Business to discover why this is important for succesful Digital Asset Management.
Advanced Media Processing Server
FocusOPEN handles many kinds of digital asset through an Asset Processing Server (APS). A variety of versatile media processing plug-ins have been provided to successfully allow the ingestion and representation of media assets using the web-based media catalogue. FocusOPEN is capable of generating fast-loading proxy objects for bandwidth-heavy media files such as High Definition (HD) video, print media and very high quality photos as well as storyboards and thumbnails of all recognised media types. The transcoding and conversion tools permitt surrogate assets to be generated, empowering your users to do more with their DAM system and lowering the costs and hassle of deploying more desktop apps throughout the organisation. Industry standard codecs such as H.264 or FLV for video as well as JPEG and PDF for image & print media and MP3 for audio make certain that users will always be able to preview assets before downloading them.
Rights Management, Download and Publication Approval
FocusOPEN contains all the necessary protections required to ensure effective management and business governance for large organisations and reduce the danger of lawsuits as a consequence of personnel unconsciously infringing copyright laws. To protect copyright and reduce the possibility of third-party licence breaches, flexible, built-in rights management metadata enables administrators to clearly specify usage requirements, protect against unsanctioned downloads, apply watermarks, suppress media proxies and access to original media for selected types of users across every single digital asset they administer in the media catalogue. Managers can also set publication date ranges to synchronise new asset launches with corporate activities, or expiry and evaluation schedules to be sure media within the catalogue remains to be appropriate and satisfies existing brand guidance. FocusOPEN contains each of the important protections necessary to guarantee effective management and business governance for large enterprises and lower the risk of litigation due to personnel unintentionally infringing copyright laws.
Approval and Ordering Workflows
Workflows are one of the four cornerstones of effective digital asset management. They are the process by which teams collaborate to decide what assets to permit to be uploaded or if a given usage can be approved. Workflows facilitate users to share information, provide feedback, register approval recommendations and communicate in a way that can be formalised and audited. FocusOPEN's workflow designer enables multiple workflows to be specified
for different business requirements. This might include: approving a request to use a restricted asset, print or merchandise orders for physical fulfilment, collaborative asset development (e.g. for artworks or videos) or other scenarios involving multiple individuals inside or outside the business. For further information on
workflow
and marketing
resource management (MRM) features).
Efficient Standards Compliant Digital Asset Cataloguing
Efficient cataloguing features ensure that asset
administrators can apply metadata to digital media assets quickly and easily,
yet still with the quality required to return relevant and predictable results from searches. Features include metadata templating, asset
cross-referencing & linking, metadata auto-generation, scheduled uploads.
Embedded metadata such as IPTC, XMP, ID3 or EXIF can be extracted by FocusOPEN
to further reduce the workload of those involved in media cataloguing and digital asset library management.
The Open Studio Media Suite provides a range of advanced asset manipulation tools that can be plugged into the FocusOPEN Digital Asset Management framework.
To bring the benefits of our established DAM platform to clients with more specific or demanding media management needs, we have developed a suite of extensions that will transform FocusOPEN into a specialist DAM application for video, print and even email.
Print Open Studio
Distribute press-ready print artwork that users can customise and order, including personal stationery or regional brochures and flyers. Ideal for distributed marketing operations like global marketing departments or partner reseller programmes. Combine with order workflows to provide teams with complete end-to-end print management. More
Email Open Studio
Enable users to customise and deliver email campaigns from within FocusOPEN Digital Asset Manager. Provide HTML and plain text emails that administrators can edit, personalise, dispatch and monitor with real-time campaign statistics including hard and soft bounces, click-throughs,opens and unsubscribes. The built-in content management system enables users to modify selected HTML templates with custom text and images as well as personalise individual messages for each recipient. The list management features include automated de-duping, unsubscription and list cleaning features to remove invalid recipients. Broadcasts can be scheduled for a given time and are tightly integrated into the same solid workflow management architecture that underpins the rest of the Digital Asset Management Solution.
Video Open Studio
Our video management tools for video pros, The Video Open Studio includes: time-code accurate logging, advanced playback and timeline metadata. Combined with our ultra-high volume content delivery network the Video Open Studio is ideal for organisation that needs to deliver high-demand video services. More
Image Open Studio
Easy-to-use, yet sophisticated image management tools for image capture, conversion, editing and manipulation in the web browser. Perfect for organisations who use or preserve high volumes of photos or graphics.
More
Office Open Studio
Office Open Studio is designed to enable the rapid production of office files for sales pitch materials, proposals documents and presentations. Using pre-designated images, boilerplate copy and other approved source materials you can provide sales teams with a range of assets that can be rapidly assembled to generate sales pitches that are compliant with your brand guidelines and company policies. Office Open Studio generates Word and PowerPoint 2003, 2007 or 2010 files that can subsequently be adjusted and fine-tuned by staff.
Merchandise Open Studio
Allow users to order marketing merchandise such as keyrings, t-shirts and mugs from within FocusOPEN Digital Asset Manager. Seamlessly integrate with third-party supplier purchasing and ERP systems for a complete end-to-end purchasing system. The Merchandise Studio offers one of the only commercially available systems to integrate Physical marcomms assets such as mercahndise within a DAM solution. Users can place orders and subject to approval by local managers, delivery and fulfilment feedback will be provided alongside orders for digital assets in the same consistent user interface.
FocusOPEN is an Open Source Digital Asset Management system, designed to support demanding corporate environments with a high volume of concurrent users who may be dispersed across the world in multiple regions and time-zones.
Browser based, FocusOPEN is a true Enterprise DAM system that can be rapidly deployed to a typical corporate IT infrastructure.
Designed to integrate with other core business systems, such as LDAP
& Active Directory servers, Intranets and SharePoint Enterprise Portals. FocusOPEN is provided
with an open source licence but is based on widely used and supported
Microsoft .NET technology. A
datasheet with complete technical details available on request.
Hosting FocusOPEN
We offer total flexibility in terms of hosting FocusOPEN Digital Asset Manager. The application can be deployed to your own data centre or deployed to our own Digital Asset Management Hosting facility in one of our data centres in the UK or North America.
Technical Support
Enterprise implementations of FocusOPEN are backed by
a support package with a Service Level Agreement that can include 100% availability and a 24x7 helpdesk if you need it (subject to agreement with each client). Our Digital Asset Management solutions are designed and built for highly intensive use in mission-critical environments where the system must remain operational. See our technical
support section for more details.
Digital Asset Management projects typically require
supporting digital asset services for successful implementation. These can include:
In addition to technically oriented services, we also offer media asset services, including: controlled vocabulary & taxonomy design, editorial services, digitisation, media production and large scale asset ingestion. Many organisations who have not previously implemented DAM Software may also require help with asset auditing and discovery (identifying and locating where digital assets may be held across the business and within partners and subsidiaries).
- Microsoft SharePoint Integration
- LDAP or Active Directory (AD) integration and Single Sign On
- Enterprise Resource Planning (ERP)
- Enterprise Application Integration (EAI)
- Data migration from legacy/heritage systems
In addition to technically oriented services, we also offer media asset services, including: controlled vocabulary & taxonomy design, editorial services, digitisation, media production and large scale asset ingestion. Many organisations who have not previously implemented DAM Software may also require help with asset auditing and discovery (identifying and locating where digital assets may be held across the business and within partners and subsidiaries).
To arrange a demo of the FocusOPEN Digital Asset Management system or find out more, email: info@daydream.co.uk
or telephone us on +44 (0)20 7096 1471.
Video Digital Asset Management: 12 Crucial Points
Managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive. If your digital library includes video, this report should offer some useful pointers.
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Managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive. If your digital library includes video, this report should offer some useful pointers.
Request now
DAM Glossary Of Terms
An in-depth glossary covering common terminology used in the field of Digital Asset Management.
View the glossary
An in-depth glossary covering common terminology used in the field of Digital Asset Management.
View the glossary
Metadata Management Strategies for Marketing Based Digital Asset Management
Strategies for optimising metadata with marketing based DAM systems.
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Strategies for optimising metadata with marketing based DAM systems.
Request the paper
Corporate Media Libraries For Marketing Managers
This paper gives marketing managers clear guidance about what to look for in an enterprise Brand Asset Management or Digital Asset Management system. Straightforward, non-technical advice with do's and dont's is provided to help explain the key decisions that need to be made.
Read more about Corporate Media Libraries
This paper gives marketing managers clear guidance about what to look for in an enterprise Brand Asset Management or Digital Asset Management system. Straightforward, non-technical advice with do's and dont's is provided to help explain the key decisions that need to be made.
Read more about Corporate Media Libraries
Enterprise Digital Asset Management: A Guide For IT Professionals
Practical advice for IT professionals tasked with advising colleagues about DAM systems. Covers issues from systems integration to infrastucture requirements for Digital Asset Management. This report is more suitable for those with IT management and technical expertise.
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Practical advice for IT professionals tasked with advising colleagues about DAM systems. Covers issues from systems integration to infrastucture requirements for Digital Asset Management. This report is more suitable for those with IT management and technical expertise.
Request the report
The Four Cornerstones of Digital Asset Management
An introductory article explaining the basic concepts of Digital Asset Management and Daydream's methodology for implementation.
View the article
An introductory article explaining the basic concepts of Digital Asset Management and Daydream's methodology for implementation.
View the article
Transform FocusOPEN Digital Asset Manager into a full Marketing Resource Management (MRM) solution with marketing operations managmement capabilities.
Marketing Resource Management (MRM) and Brand Asset Management Workflow.
Optimise your marketing digital supply chain and get a clearer view of your marketing operations. Read more about MRM
Optimise your marketing digital supply chain and get a clearer view of your marketing operations. Read more about MRM
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Digital Asset Management Software, Services and Solutions
FocusOPEN Digital Asset Manager ™ is a Trademark of Daydream Interactive Limited
Registered Office: 50 Broadway - LONDON - SW1H 0RG - United Kingdom
TEL: +44(0)20 7096 1471 - EMAIL: info at daydream.co.uk - TWITTER: twitter.com/daydreamuk