Enterprises are continuously looking for new ways to improve efficiency and save costs. Digital Asset Management and Brand Asset Management provide organisations the opportunity to do that by allowing them to make the most of one of their most important assets: their digital media and brand collateral.
Built as a solid, reliable, enterprise class solutions for thousands of users to share digital assets, FocusOPEN Digital Asset Manager is a web-based Digital Asset Management system used by global organisations. Supporting photos, video, audio, print artwork and office files, FocusOPEN Digital Asset Manager can be customised to meet the individual needs of your media management operation.
Engineered for corporate use, versatile search combined with flexible and adaptable workflow, offer an easy-to-use solution to the problem of large-scale digital asset management. FocusOPEN can be rapidly extended for specialist use with our Open Studio Suite, a range of customisable studios for print media, video, images, merchandise and email marketing.
FocusOPEN Digital Asset Manager provides a stable and proven platform for efficient and cost-effective marketing or digital asset operations in organisations across many sectors read our case studies for more.
FocusOPEN Digital Asset Manager offers a wide range of business benefits. Find out how it could help you to get the most from your digital media and brand assets.
Manage Digital Assets of All Types
FocusOPEN Digital Asset Manager can cope with images, print or office documents as well as dynamic media such as audio or video.
Our Digital Asset Manager solution automatically generates media previews or
proxy files for all supported assets uploaded to it, including thumbnails for images and documents as well as fast-loading, preview videos plus audio previews in MP3 format. This allows users to watch footage or listen to recordings without having to wait for the original file to download. Furthermore, FocusOPEN can be extended for more in-depth video asset management needs with the Video Open Studio, which supports professional studio operations such as,
timeline metadata,
editing and
advanced playback controls. More information on Video Asset Management (VAM), can be found by requesting our report,
Online Video Asset Catalogues: 12 Crucial Points or find out more about the
Video Open Studio.
Slash Marketing Production Costs
The FocusOPEN
Digital Asset Manager helps enterprises substantially reduce production expenses. It provides a central library for all digital assets, allowing business units or departments to combine their media.
Versatile asset search facilities allow users to quickly find media or brand assets that meet their needs, providing significant cost-savings and simplified reuse.
Flexible asset workflows and
collaboration enhancements promote efficiency and flexibility with internal and external partners such as agencies.
FocusOPEN has
no per-seat/user licence charges and a perpetual licence - so will continue to provide cost-savings, enabling multiple departments, global subsidiaries and external partners to share and reuse media without complex licensing headaches. FocusOPEN is distributed as enterprise
open source digital asset management software.
Minimise Copyright Infringement
Although copyright and other usage rights may be stored
as metadata alongside assets or embedded within them, this does
not fully protect against misuse or infringement. While FocusOPEN can distribute
media without restrictions, the system can also require
digital rights approval workflow by an administrator or other
rights management process.
This allows compliance
with usage restrictions and copyright to be verified before
a digital asset is made available to a user. Management can further
protect media by watermarking proxies and previews or suppressing
selected digital media assets from search results for specific groups of users such as external suppliers or temporary workers.
Brand Asset Management
The design and successful execution of a brand
communications strategies is crucial to the ensuring the integrity of an enterprise's brand. FocusOPEN is a powerful tool to help your business manage its brands more effectively. It provides features to ensure that all marketing
staff and suppliers adhere to the very latest brand guidelines and best-practices
in their everyday tasks. Production aids, such as our
Print
Open Studio, enable staff who lack production or asset origination skills to
amend text, images or photos on print artwork to meet their own needs, while
key brand elements, such as logos, colours and layout cannot be modified
- both protecting brand integrity and lowering production expenditure.
Improve Collaboration With External Suppliers
While
digital asset workflow features
provide rapid, flexible and transparent communications between marketing
team members, return on investment cannot be maximised without provision for
secure access for external partners, such as marketing/PR/design agencies, printers
or freelancers. FocusOPEN provides secure and safe
access to trusted users outside of the corporate network to browse
the online media catalogue, contribute to workflows and download digital
assets via the web or an FTP server.
Gain Enhanced Insight Into Marketing Operations
To give managers a deeper understanding of how
digital media is used throughout the organisation, FocusOPEN provides
comprehensive analysis and reporting features that provide detailed
statistical data regarding which media files are used, how and by
whom, in all popular tabular and graphical formats. Used in combination
with user auditing, these features provide instant insight into the
use of digital media across the organisation.
Daydream's considerable experience
in
enterprise digital asset management system development has enables
us to provide a suite of highly robust and cost efficient features
to suit many business need.
Advanced Search, Category And Filter Features
The FocusOPEN
Digital Asset Management system uses a combination of search strategies that allows the user to seamlessly switch between different techniques to help them quickly and easily locate the assets they require. At the core is a fast text search which supports free text keywords and operates in the same way as internet search engines this also provides AND, OR, NOT (or 'Boolean') combinations as well as wildcards and partial matching. Simply put, if you can use Google or Bing, you can use FocusOPEN's search facility. In addition, the free text search is augmented with a structured category/folder system that allows users to browse without searching or search within a given category. Finally, to allow the
DAM System to reflect the needs of your specific industry or sector, a filters feature allows searches to be refined according to concepts or tags that are unique to the culture of your organisation. Read
Digital Asset Catalogues That Reflect The Needs Of Your Business to find out why this is essential to a successful
Digital Asset Management System. All metadata can be customised to suit the unique needs of your organisation.
Advanced Media Processing
The FocusOPEN
Digital Asset Management solution delivers many
different types of
digital assets. To support this activity, versatile media processing features
have been developed to successfully enable the ingestion and representation of media
assets via the web-based media catalogue. FocusOPEN
will generate stills, storyboards and thumbnails of all supported
media types. FocusOPEN is capable of generating fast-loading proxy files for bandwidth-heavy media files such as High Definition (HD) video, print media and very high resolution images. The built-in transcoding and conversion tools allow surrogate assets to be generated without the need of third party applications, enabling your users to do more in the DAM system and reducing the costs and complication of deploying more desktop applications across the business. Industry standard formats such as H.264 or FLV for Video as well as JPEG and PDF for image & print media and MP3 for audio ensure that users will always be able to preview assets before downloading them.
Download, Publication & Rights Management
FocusOPEN includes an array of features for efficient digital asset administration and usage workflow. To protect copyright
and reduce the risk of third-party licence breaches, flexible, built-in rights management
metadata enables administrators to clearly specify usage requirements,
protect against unauthorised downloads, apply watermark or suppress media previews and originals to selected
user groups for each digital asset they administer in the media catalogue.
Administrators can also set publication dates to synchronise new asset
releases with corporate events, or expiry and review dates to ensure media
in the catalogue remains relevant and meets current brand guidelines. FocusOPEN includes all the necessary protections to ensure effective corporate governance for large organisations and reduce the risk of litigation as a result of staff accidentally infringing copyright.
Approval and Ordering Workflows
At the heart of any corporate
DAM platform
are workflows; the process by which teams collaborate; sharing information,
providing feedback, approving production or placing orders. FocusOPEN's
versatile workflow designer allows workflows to be created specifically
for your business requirements, whether these are approval workflows for
media or user access, or order workflows for downloading files or
requesting media from fulfilment suppliers and authorisation partners. (Further information on
workflow
and
marketing
resource management (MRM) features).
Efficient Standards Compliant Digital Asset Cataloguing
Efficient cataloguing features ensure that asset
administrators can catalogue digital media assets quickly and easily,
yet still provide the comprehensive metadata required to return accurate,
relevant search results. Features include metadata templating, asset
cross-referencing & linking, metadata auto-generation, scheduled uploads.
Further, embedded metadata such as IPTC, XMP, ID3 or EXIF can be extracted by FocusOPEN
to further reduce the workload of those involved in media cataloguing and library management.
Statistics and reports
about media asset usage can be quickly generated with built-in tools.
Data can be presented in all popular formats, including: Bar, Pie,
Line and Gantt charts. Further, raw data can be exported
in CSV or XML format for analysis with third party software.
To bring the benefits of a tried and tested platform to clients with more specific and demanding media management needs, we have developed a suite of extensions that will transform FocusOPEN into a specialist DAM application for video, print and even email.
Print Open Studio
Distribute
press-ready print artwork that users can
customise and order, including personal stationery or regional brochures and flyers. Ideal for distributed marketing operations like global marketing departments or partner reseller programmes. Combine with order workflows to provide teams with complete end-to-end print management.
More
Email Open Studio
Enable users to customise and deliver email campaigns from within
FocusOPEN Digital Asset Manager. Provide HTML and plain text emails that administrators can edit, personalise, dispatch and monitor with real-time campaign statistics including hard and soft bounces, click-throughs,opens and unsubscribes. The built-in content management system enables users to modify selected HTML templates with custom text and images as well as personalise individual messages for each recipient. The list management features include automated de-duping, unsubscription and list cleaning features to remove invalid recipients. Broadcasts can be scheduled for a given time and are tightly integrated into the same solid workflow management architecture that underpins the rest of the
FocusOPEN Digital Asset Management Solution.
Video Open Studio
Our video management tools for video pros, The Video Open Studio includes:
time-code accurate logging,
advanced playback and
timeline metadata. Combined with our ultra-high volume content delivery network the Video Open Studio is ideal for organisation that needs to deliver high-demand video services.
More
Image Open Studio
Easy-to-use, yet sophisticated image management tools for image
capture,
conversion,
editing and
manipulation in the web browser. Perfect for organisations who use or preserve high volumes of photos or graphics.
More
Merchandise Open Studio
Allow users to order marketing merchandise such as keyrings, t-shirts and mugs from within FocusOPEN
Digital Asset Manager. Seamlessly integrate with third-party supplier purchasing and ERP systems for a complete end-to-end purchasing system. The Merchandise Studio offers one of the only commercially available systems to integrate Physical marcomms assets such as mercahndise within a DAM solution. Users can place orders and subject to approval by local managers, delivery and fulfilment feedback will be provided alongside orders for digital assets in the same consistent user interface.
FocusOPEN is an Open Source Digital Asset Management system, designed to support demanding corporate
environments with a high volume of concurrent users who may be dispersed across the world in multiple regions and time-zones.
Accessed by users via a web browser, FocusOPEN is a true
Enterprise Digital Asset Management system that can be rapidly deployed to a typical corporate IT infrastructure.
Designed to integrate with other core business systems, such as LDAP
& Active Directory servers, Intranets and SharePoint Enterprise Portals, FocusOPEN includes an XML based REST web services API for interoperability
with many other applications and web services. FocusOPEN is provided
with an open source licence but is based on widely used and supported
Microsoft .NET technology.
A
datasheet with full technical details available on request.
Hosting FocusOPEN
We offer maximum flexibility in terms of hosting FocusOPEN
Digital Asset Manager. The application can be deployed to your own data centre environment or deployed to our own
Digital Asset Management Hosting facility in one of our data centres in the UK or North America.
Technical Support
Every implementation of FocusOPEN is backed by
an enterprise class support package with a Service Level Agreement that includes 100% availability
guarantee and a 24x7 helpdesk. Our
Digital Asset Management solutions are designed and built for highly intensive use in mission-critical environments where the system must remain operational. See our
technical
support section for more details.
Digital Asset Management projects typically require
supporting
digital asset services for successful implementation. These can include:
- Microsoft SharePoint Integration
- LDAP or Active Directory (AD) integration and Single Sign On
- Enterprise Resource Planning (ERP)
- Enterprise Application Integration (EAI)
- Data migration from legacy systems
Daydream
offer a range of related
Digital Asset Management professional services to assist your organisation to successfully integrate legacy technology with a
Digital Asset Management,
Brand Asset Management or
Marketing Resource Management solution so it can enhance the ROI that the business can obtain as a result.
In addition to technical
Digital Asset Management professional services, we alsoe offer
media asset
services, including:
controlled vocabulary & taxonomy design, editorial services, digitisation, media production and large scale asset ingestion. Many organisations who have not previously implemented
Digital Asset Management Software may also require help with asset auditing and discovery (identifying and locating where digital assets may be held across the business and within partners and subsidiaries).
To arrange a demo of the FocusOPEN
Digital Asset Management system or find out more, email:
info@daydream.co.uk
or telephone us on +44 (0)20 7096 1471.