This report offers purchasing and procurement tips for managers involved in decisions about selecting a DAM system. Also included is an example RFP with questions that specifically relate to Digital Asset Management.
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Practical advice for IT professionals on issues from systems integration to the IT infrastucture requirements for Digital Asset Management.
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Marketing managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive.
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Daydream's Digital Asset Management Education & Implementation Service Offerings
Daydream are Digital Asset Management Education and Implementation Consultants. We provide the expertise and know-how to help transform ideas for improved management of an organisation's digital assets into tangible deliverables. We educate clients to take ownership of this process themselves so they can do more of it in-house with the knowledge they have experienced practitioners to call upon, as and when they think they need it.
Decades Of Expertise
We have decades of expertise with enterprise Digital Asset Management solutions and are exclusively focussed on this branch of technology. We do not dilute our offer with other classes of enterprise software.
Real World DAM Expertise
Daydream have a considerable level of implementation expertise that enables us to collaborate with both vendors and in-house technical teams at a deeper level than would be typical for many consultancies.
Having deep technical understanding of many of the issues that vendors will need to address gives us a unique insight which we can use to enable both client and supplier to work collaboratively in a more productive manner.
Our Clients: Major Global Organisations
Our client list includes major global organisations who we have worked with over many years. We understand every element of the DAM implementation process from your first realisation that DAM is required through to delivery, integration, hosting, support, training and on-going review as well as all the associated activities such as metadata and media processing. In addition to delivery, we have a keen awareness of DAM industry trends and the direction this market is heading.
How We Can Help You With Your Digital Asset Management Needs
We sub-divide DAM requirements into three distinct management stages: Analysis, Implementation, Review & Refinement. Below are some of the ways we can assist you:
- Understanding Digital Asset Management ROI
- Preparing For DAM
- DAM Risk Assessment & Management Training
- DAM Project Management Best Practice
- DAM System Reviews: Vendor Selection Training & RFP Management
- Understanding DAM Systems Integration
- Metadata & Taxonomy Training
- Findability & Search User Interface Best Practice
- Workflow & DAM Operations Best Practice
- DAM Hosting & Infrastructure Education
- Data Migration & Bulk Asset Ingestion Best Practice
- Digital Asset Management User Adoption & Change Management Programmes
Understanding Digital Asset Management ROI
The most important task before commencing a DAM initiative is to decide whether it will produce a positive ROI for your organisation, what criteria you will use to assess whether or not it has been successful if you do and how to prioritise future upgrades and modifications.
Many ROI models offered for Digital Asset Management are unsatisfactory and use highly simplified calculations like the average time saved on common tasks like searching. These are virtually impossible to validate properly because they depend on many other highly subjective factors (e.g. whether assets have been catalogued properly to find them in the first place). We use outcomes-oriented ROI objectives instead (i.e. what you want to achieve) and apply risk management principles to test each investment proposition incrementally. This bottom-up method encourages organisations to preserve capital rather committing it and then hoping it will pay off. We provide a structured and methodical approach to deliver this that focus on the likely productivity benefits.
You can read more about our DAM ROI philosophy in this DAM News article about ROI.
Preparing For DAM
Digital Asset Management implementation requires a considerable amount of planning, well before any work starts on deciding which platform or solution to use. Potential assets need to be discovered, audited and logged before the systems development or configuration stages. We can help by devising some straightforward strategies and tactics to help identify candidates, maintain records of what they are and who is responsible for them. Further we can assist you to formulate plans to allow assets to be rapidly ingested so more are available for users as soon as any solution goes live, which in-turn should help increase adoption levels.
See this DAM News article: Preparing for Digital Asset Management for some practical steps you can take prior to commencing a DAM implementation.
DAM Risk Management Training
Digital Asset Management programmes have both upside and downside risks. These can include a range of both operational and technical issues, including: user adoption, system hosting, asset cataloguing and integration scalability (to name just a few). Prior to commencing any DAM initiative, a risk analysis needs to be conducted and the more diligently this activity is carried out, the greater the likelihood of both avoiding potential issues and maximising ROI.
We train clients to identify DAM implementation risks, provide an example log format for tracking purposes and help them to devise credible mitigation plans. Once a solution goes live, the pre-implementation risk schedule can form the basis of an on-going operational risk management tool and used on a daily basis for other risk-related issues. We can also independently review your current plans and pinpoint possible weaknesses and well as highlight opportunities to enhance the methods that you use to monitor them.
You can read an article about DAM risk management which one of our consultants wrote for CMSWire.
DAM Project Management Best Practice
DAM projects can be complex undertakings due to the range of different disciplines involved. Even those with some prior experience can find them demanding when compared with other initiatives. Daydream can provide best practice project management training and education that is specifically targeted at Digital Asset Management. Our methods and recommendations are designed to integrate into widely used and recognised project management methodologies such as PRINCE2, PMI and Agile.
If you require a consultant to manage your project for you, we can provide that service also. Where possible, we aim to transfer control to an in-house resource as we strongly believe these are skills you should develop and nurture internally so you are able to take full ownership of the process over the longer term.
DAM System Reviews: Vendor Selection Training & RFP Management
Choosing vendors to provide the core product platform you will use for your Digital Asset Management strategy is a complicated process. The DAM market is serviced by literally hundreds of providers, each servicing a slightly different niche and product specialism.
Daydream have extensive knowledge of the DAM solution marketplace and the optimum methods of selecting vendors. We utilise this expertise to train you to manage the selection stage yourselves. At the same time, we can provide as much backup and assistance as you need for a specific requirement you may need to satisfy more immediately. We also offer an RFP authoring service where we work with you to define your strategic Digital Asset Management objectives and then develop purchasing documentation which can be distributed to prospective vendors.
For more information, consult our whitepapers, service packages and articles:
Understanding DAM Systems Integration
Digital Asset Management is an integrating technology where software solutions are used to coordinate and orchestrate both media and technology. Daydream have considerable experience of how to get DAM solutions to work with other applications, from both a strategic and low-level technical perspective. We understand the process from higher level management objectives defined during the business case assessment right down to in-depth protocol analysis. This means we can identify if the selection of a given technique for integration will cause issues for other aspects of the system and also reality check assumption you or your suppliers have made about whether the proposed integration will be practical and achievable.
We can assess your integration plans and provide guidance regarding the risk factors, how to mitigate them and the most efficient methods to achieve integration.
See this article for a brief overview of the DAM integration process: Integrating Business Systems With A Digital Asset Management Platform.
Metadata & Taxonomy Training
Metadata is one of the four cornerstones of Digital Asset Management, many would contend it is the most important aspect of the whole exercise. We are highly experienced at metadata analysis and are able to transfer that knowledge to you for the purpose of deriving models, schemas and taxonomies that can be used with your DAM solution. In addition to conventional corporate requirements, we have a wide range of experience across a number of different sectors where DAM might be deployed, including more complex preservation and cultural or heritage use cases.
We offer a range of learning resources from articles, whitepapers through to live training (delivered remotely or on-site). See the following resources for more:
Findability & Search User Interface Best Practice
The corollary of metadata and taxonomy is asset search and findability. This is where the success of a given metadata strategy is put to the test. While asset suppliers will want to get through cataloguing tasks quickly, end users must be able to find assets or the exercise will be fruitless. We can help evaluate either existing or proposed search interfaces and isolate any potential issues before implementation commences. During the course of our professional practice, we have both implemented search tools ourselves and critically examined existing facilities to identify what can be optimised in an efficient manner that enhances the ROI of the chosen DAM solution.
See this DAM News article: An Introduction To DAM Findability Techniques for a practical illustration of our methodology.
Workflow & DAM Operations Best Practice
Workflow is interaction of processes and users with assets. In its purest sense, workflow is another form of metadata, but the details of how (and why) users and processes generate events requires special treatment. Design of efficient workflows for DAM entails a careful balance between sophistication and complexity. Digital Asset Management operations need to be versatile enough to cope with a variety of different processes. If the workflows are too complicated, however, users will seek to bypass them, but if they are over-simplistic they will be unfit for real world use and end users will find themselves 'filling in' by employing manual methods like emails or phone calls.
Daydream can help by reviewing your current workflow arrangements to identify potential flaws, inefficiencies or other areas for improvement and then designing some alternative methods which you may wish to incorporate. We can also train you to carry out workflow analysis yourself and apply this subsequently.
DAM Hosting & Infrastructure Education
Digital asset hosting is becoming an increasingly specialist technical area. While the range of hosting options are expanding with Cloud hosting solutions and aggregated storage services, the size of many individual media assets such as HD video is also multiplying. Daydream can help IT managers and end users locate a suitable combination of strategies to solve their large scale hosting and rich media delivery infrastructure challenges. We have experience of advising on asset libraries that range from a few gigabytes through to hundreds of terabytes and can risk-assess potential SaaS providers. In addition to storage, we can advise on media streaming and Content Delivery Networks (CDNs) and where these are best employed.
Read more about our service packages, articles and whitepapers
Data Migration & Bulk Asset Ingestion Best Practice
A task that is frequently overlooked with DAM implementations is how to transfer assets into a system. This might involve data migration from a legacy product which is to be replaced, or it could be a new library that is being established for the first time. Daydream can advise on a variety of ingestion and migration subjects, from embedded metadata standards such as IPTC, XMP, or EXIF through to demanding technical subjects such as legacy data mapping, migration testing and detailed migration implementation planning.
Digital Asset Management User Adoption & Change Management Programmes
User adoption is the key variable which will determine whether your DAM initiative generates positive ROI or not. Successful user adoption requires a combination of training programmes, internal communications, change impact analysis and the collation of user feedback to direct future modifications. We offer a range of services to assist from training design through to development of internal communications programmes. We work with clients to analyse how the introduction of DAM might affect staff and related stakeholders such as customers or suppliers. As well as close liaison with software developers to deliver systems training, we also provide a range of educational and learning materials about subjects such as metadata and findability.
Read our CMSWire article about user adoption:The Next Steps of DAM Consciousness.
Post-Implementation Review & Refinement
Media Library Management Training & Advice
Digital Asset Management has a wider scope than just software solutions alone. Our Media Library Management services can help you to establish a media repository for your organisation. We can either provide the Media Library service for you, including keywording, cataloguing, uploading and batch media conversion, or we can recruit, train staff and advise on best practices to enable you to maintain a library in-house. We also provide project management for more significant collection management requirements.
Read more about our Media Library management services
DAM Project Validation
If you have already implemented a DAM solution within your organisation and now need it to be validated and independently assessed, Daydream can help. We have years of practical experience both delivering and reviewing DAM systems. If there are potential issues with your current solution, you can be assured that we will find them and be able to give you an honest, impartial assessment of their impact and what options you have to resolve them.
DAM Auditing & Solution Review
Once a Digital Asset Management solution is in-place, it offers an ideal opportunity to collect data in real-time directly as end users are carrying out tasks all of which can be audited and tested in a scientific and accurate manner. Using a range of analysis techniques, it is possible to dervie insight and knowledge about how to refine and optimise the solution, the cataloguing techniques used, deliver training programmes and internal communications. Auditing can also reveal other potentially useful information such as what assets users are searching for and whether they are finding any that meet their needs.
For further information on Daydream's professional services for Digital Asset Management, email firstname.lastname@example.org or telephone us on: +44 (0)20 7096 1471.