Digital Asset Management allows you to improve the return from your media assets.
• Key Benefits
• Features
• Open Studio Media Suite
• Technical & Hosting
• Related Services
• Key Benefits
• Features
• Open Studio Media Suite
• Technical & Hosting
• Related Services
Organisations are frequently searching for new ways to enhance efficiency and improve operational productivity. DAM systems like FocusOPEN offer them a method to get more value from marketing collateral, media assets and other intelectual property they may own.
Architected as an enterprise class system for many users to share significant quantities of digital assets, FocusOPEN is a web-based DAM system used across the globe. Supporting images, video, audio, print artwork, office files and other media, FocusOPEN can be adapted to realise the needs of any digital media operation.
Developed with the corporate market in mind, powerful search features combined with versatile and adaptable workflow, offer an easy-to-use solution to the problem of large-scale brand or digital asset management. FocusOPEN can be rapidly extended for specialist use with a range of customisable add-ons for print media, video, images, merchandise and email marketing.
FocusOPEN Digital Asset Manager provides a stable and proven platform for efficient and cost-effective marketing or digital asset operations in organisations across many sectors.
FocusOPEN Digital Asset Manager offers a wide range of business benefits. Find out how it could help you to get the most from your digital media and brand assets.
Manage Digital Assets of All Types
FocusOPEN Digital Asset Manager can cope with images, print or office documents as well as dynamic media such as audio or video.
Our Digital Asset Manager solution automatically generates media previews or proxy files for all supported assets uploaded to it, including thumbnails for images and documents as well as fast-loading, preview videos plus audio previews in MP3 format. This allows users to watch footage or listen to recordings without having to wait for the original file to download. Furthermore, More information on Video Asset Management (VAM), can be found by requesting our report, Video Digital Asset Management: 12 Crucial Points.
Cut Asset Production Costs
FocusOPEN helps enterprises substantially reduce production expenses. It provides a central library for all digital assets, allowing business units or departments to combine their media. Versatile asset search facilities allow users to quickly find media or brand assets that meet their needs, providing significant cost-savings and simplified reuse. Flexible asset workflows and collaboration enhancements promote efficiency and flexibility with internal and external partners such as agencies.
FocusOPEN has no per-seat/user licence charges and a perpetual licence - so will continue to provide cost-savings, enabling multiple departments, global subsidiaries and external partners to share and reuse media without complex licensing headaches. FocusOPEN is distributed as enterprise open source digital asset management software.
Minimise Copyright Mistakes
Even though copyright metadata may be stored alongside assets or embedded within them, this does not fully protect against infringements. FocusOPEN Digital Asset Manager can prevent download and issue requests to download an asset to administrative or legal staff. This permits compliance with usage restrictions and copyright to be verified before assets are made available to a user. Further protection of media is possible by watermarking them or suppressing certain digital media assets from search results for specific groups of users such as external suppliers or temporary workers.
Brand Asset Management
The design and successful execution of a brand communications strategies is crucial to the ensuring the integrity of an enterprise's brand. FocusOPEN is a powerful tool to help your business manage its brands more effectively. It provides features to ensure that all marketing staff and suppliers adhere to the very latest brand guidelines and best-practices in their everyday tasks. Production aids enable staff who lack production or asset origination skills to amend text, images or photos on print artwork to meet their own needs, while key brand elements, such as logos, colours and layout cannot be modified - both protecting brand integrity and lowering production expenditure.
Increase Collaboration With External Partners
While digital asset workflow features provide rapid, flexible and transparent communications between marketing team members, ROI cannot be maximised without provision for secure access for external partners, such as marketing/PR/design agencies, printers or freelancers. FocusOPEN Digital Asset Manager offers secure and safe access to trusted users outside of the corporate network to browse the online media catalogue, contribute to workflows and download digital assets via a web or an FTP server.
Gain Enhanced Insight Into Marketing Operations
FocusOPEN includes in-depth auditing, analysis and reporting facilities that provide comprehensive statistical information about which assets are being searched for, downloaded, when and by whom. The reporting data is available as summary charts, dashboards, detailed tabular breakdowns and audit logs. These features provide immediate insight into the use of digital media across the enterprise.
Daydream's substantial Corporate Digital Asset Management implementation experience has enabled us to assemble a range of versatile facilities that assist in a wide range of typical business scenarios.
Keyword, Category And Filter Search Capabilities
FocusOPEN uses a number of versatile and adaptable search techniques and strategies that enable the user to effortlessly change between multiple techniques to assist them to quickly and easily identify the assets they need. At the core is a fast text indexing engine that supports free text keywords and operates in the same manner as internet search engines. This also provides AND, OR, NOT (or 'Boolean') permutations as well as wildcards and incomplete matching. Simply put, if you can use Google or Bing, you are able to FocusOPEN's search facility. In addition, the free text search is augmented with a structured category/folder approach enabling users to peruse the catalogue without searching or they may initiate a search inside a specific category. Lastly, to allow the DAM System to represent the needs of your distinct market or field, a filters function allows searches to be refined according to concepts or labels that are unique to the characteristics of your organisation. View Digital Asset Catalogues That Reflect The Needs Of Your Business to discover why this is essential for robust Digital Asset Management.
Advanced Media Processing Server
The FocusOPEN Digital Asset Management solution delivers many different types of digital assets. To support this activity, versatile media processing features have been developed to successfully enable the ingestion and representation of media assets via the web-based media catalogue. FocusOPEN will generate stills, storyboards and thumbnails of all supported media types. FocusOPEN is capable of generating fast-loading proxy files for bandwidth-heavy media files such as High Definition (HD) video, print media and very high resolution images. The built-in transcoding and conversion tools allow surrogate assets to be generated without the need of third party applications, enabling your users to do more in the DAM system and reducing the costs and complication of deploying more desktop applications across the business. Industry standard formats such as H.264 or FLV for Video as well as JPEG and PDF for image & print media and MP3 for audio ensure that users will always be able to preview assets before downloading them.
Usage Approval and Rights Management
FocusOPEN includes numerous features for versatile digital asset governance and usage workflow. To safeguard copyright and reduce the danger of third-party licence breaches, flexible, built-in rights management metadata enables administrators to clearly establish usage requirements, protect against unsanctioned downloading, apply watermarks, suppress media proxies and access to original media for selected sets of users across each individual digital asset they manage in the media catalogue. Managers may also set publication date ranges to synchronise new asset launches with company events, or expiry and review schedules to be sure media in the catalogue remains appropriate and meets current brand guidance. FocusOPEN includes each of the important protections necessary to ensure effective corporate and business governance for major organisations and lower the danger of lawsuits as a consequence of personnel unconsciously infringing copyright.
Approval and Ordering Workflows
Workflows are one of the four cornerstones of effective digital asset management. They are the process by which teams collaborate to decide what assets to permit to be uploaded or if a given usage can be approved. Workflows facilitate users to share information, provide feedback, register approval recommendations and communicate in a way that can be formalised and audited. FocusOPEN's workflow designer enables multiple workflows to be specified
for different business requirements. This might include: approving a request to use a restricted asset, print or merchandise orders for physical fulfilment, collaborative asset development (e.g. for artworks or videos) or other scenarios involving multiple individuals inside or outside the business. For further information on
workflow
and marketing
resource management (MRM) features).
Efficient Standards Compliant Digital Asset Cataloguing
Efficient cataloguing features ensure that asset
administrators can apply metadata to digital media assets quickly and easily,
yet still with the quality required to return relevant and predictable results from searches. Features include metadata templating, asset
cross-referencing & linking, metadata auto-generation, scheduled uploads.
Embedded metadata such as IPTC, XMP, ID3 or EXIF can be extracted by FocusOPEN
to further reduce the workload of those involved in media cataloguing and digital asset library management.
The Open Studio Media Suite provides a range of advanced asset manipulation tools that can be plugged into the FocusOPEN Digital Asset Management framework.
To bring the benefits of our established DAM platform to clients with more specific or demanding media management needs, we have developed a suite of extensions that will transform FocusOPEN into a specialist DAM application for video, print and even email.
Print Open Studio
Distribute press-ready print artwork that users can customise and order, including personal stationery or regional brochures and flyers. Ideal for distributed marketing operations like global marketing departments or partner reseller programmes. Combine with order workflows to provide teams with complete end-to-end print management. More
Email Open Studio
Enable users to customise and deliver email campaigns from within FocusOPEN Digital Asset Manager. Provide HTML and plain text emails that administrators can edit, personalise, dispatch and monitor with real-time campaign statistics including hard and soft bounces, click-throughs,opens and unsubscribes. The built-in content management system enables users to modify selected HTML templates with custom text and images as well as personalise individual messages for each recipient. The list management features include automated de-duping, unsubscription and list cleaning features to remove invalid recipients. Broadcasts can be scheduled for a given time and are tightly integrated into the same solid workflow management architecture that underpins the rest of the Digital Asset Management Solution.
Video Open Studio
Our video management tools for video pros, The Video Open Studio includes: time-code accurate logging, advanced playback and timeline metadata. Combined with our ultra-high volume content delivery network the Video Open Studio is ideal for organisation that needs to deliver high-demand video services. More
Image Open Studio
Easy-to-use, yet sophisticated image management tools for image capture, conversion, editing and manipulation in the web browser. Perfect for organisations who use or preserve high volumes of photos or graphics.
More
Office Open Studio
Office Open Studio is designed to enable the rapid production of office files for sales pitch materials, proposals documents and presentations. Using pre-designated images, boilerplate copy and other approved source materials you can provide sales teams with a range of assets that can be rapidly assembled to generate sales pitches that are compliant with your brand guidelines and company policies. Office Open Studio generates Word and PowerPoint 2003, 2007 or 2010 files that can subsequently be adjusted and fine-tuned by staff.
Merchandise Open Studio
Allow users to order marketing merchandise such as keyrings, t-shirts and mugs from within FocusOPEN Digital Asset Manager. Seamlessly integrate with third-party supplier purchasing and ERP systems for a complete end-to-end purchasing system. The Merchandise Studio offers one of the only commercially available systems to integrate Physical marcomms assets such as mercahndise within a DAM solution. Users can place orders and subject to approval by local managers, delivery and fulfilment feedback will be provided alongside orders for digital assets in the same consistent user interface.
FocusOPEN is an Open Source Digital Asset Management system, designed to support demanding corporate environments with a high volume of concurrent users who may be dispersed across the world in multiple regions and time-zones.
Browser based, FocusOPEN is a true Enterprise DAM system that can be rapidly deployed to a typical corporate IT infrastructure.
Designed to integrate with other core business systems, such as LDAP
& Active Directory servers, Intranets and SharePoint Enterprise Portals. FocusOPEN is provided
with an open source licence but is based on widely used and supported
Microsoft .NET technology. A
datasheet with complete technical details available on request.
Hosting FocusOPEN
We offer total flexibility in terms of hosting FocusOPEN Digital Asset Manager. The application can be deployed to your own data centre or deployed to our own Digital Asset Management Hosting facility in one of our data centres in the UK or North America.
Technical Support
Enterprise implementations of FocusOPEN are backed by
a support package with a Service Level Agreement that can include 100% availability and a 24x7 helpdesk if you need it (subject to agreement with each client). Our Digital Asset Management solutions are designed and built for highly intensive use in mission-critical environments where the system must remain operational. See our technical
support section for more details.
Digital Asset Management projects typically require
supporting digital asset services for successful implementation. These can include:
In addition to technically oriented services, we also offer media asset services, including: controlled vocabulary & taxonomy design, editorial services, digitisation, media production and large scale asset ingestion. Many organisations who have not previously implemented DAM Software may also require help with asset auditing and discovery (identifying and locating where digital assets may be held across the business and within partners and subsidiaries).
- Microsoft SharePoint Integration
- LDAP or Active Directory (AD) integration and Single Sign On
- Enterprise Resource Planning (ERP)
- Enterprise Application Integration (EAI)
- Data migration from legacy/heritage systems
In addition to technically oriented services, we also offer media asset services, including: controlled vocabulary & taxonomy design, editorial services, digitisation, media production and large scale asset ingestion. Many organisations who have not previously implemented DAM Software may also require help with asset auditing and discovery (identifying and locating where digital assets may be held across the business and within partners and subsidiaries).
To arrange a demo of the FocusOPEN Digital Asset Management system or find out more, email: info@daydream.co.uk
or telephone us on +44 (0)20 7096 1471.
Enterprise Digital Asset Management: A Guide For IT Professionals
Practical advice for IT professionals tasked with advising colleagues about DAM systems. Covers issues from systems integration to infrastucture requirements for Digital Asset Management. This report is more suitable for those with IT management and technical expertise.
Request the report
Practical advice for IT professionals tasked with advising colleagues about DAM systems. Covers issues from systems integration to infrastucture requirements for Digital Asset Management. This report is more suitable for those with IT management and technical expertise.
Request the report
DAM Glossary Of Terms
An in-depth glossary covering common terminology used in the field of Digital Asset Management.
View the glossary
An in-depth glossary covering common terminology used in the field of Digital Asset Management.
View the glossary
Video Digital Asset Management: 12 Crucial Points
Managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive. If your digital library includes video, this report should offer some useful pointers.
Request now
Managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive. If your digital library includes video, this report should offer some useful pointers.
Request now
Metadata Management Strategies for Marketing Based Digital Asset Management
Strategies for optimising metadata with marketing based DAM systems.
Request the paper
Strategies for optimising metadata with marketing based DAM systems.
Request the paper
The Four Cornerstones of Digital Asset Management
An introductory article explaining the basic concepts of Digital Asset Management and Daydream's methodology for implementation.
View the article
An introductory article explaining the basic concepts of Digital Asset Management and Daydream's methodology for implementation.
View the article
Corporate Media Libraries For Marketing Managers
This paper gives marketing managers clear guidance about what to look for in an enterprise Brand Asset Management or Digital Asset Management system. Straightforward, non-technical advice with do's and dont's is provided to help explain the key decisions that need to be made.
Read more about Corporate Media Libraries
This paper gives marketing managers clear guidance about what to look for in an enterprise Brand Asset Management or Digital Asset Management system. Straightforward, non-technical advice with do's and dont's is provided to help explain the key decisions that need to be made.
Read more about Corporate Media Libraries
Transform FocusOPEN Digital Asset Manager into a full Marketing Resource Management (MRM) solution with marketing operations managmement capabilities.
Marketing Resource Management (MRM) and Brand Asset Management Workflow.
Optimise your marketing digital supply chain and get a clearer view of your marketing operations. Read more about MRM
Optimise your marketing digital supply chain and get a clearer view of your marketing operations. Read more about MRM
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Digital Asset Management Software, Services and Solutions
FocusOPEN Digital Asset Manager ™ is a Trademark of Daydream Interactive Limited
Registered Office: 50 Broadway - LONDON - SW1H 0RG - United Kingdom
TEL: +44(0)20 7096 1471 - EMAIL: info at daydream.co.uk - TWITTER: twitter.com/daydreamuk