This report offers purchasing and procurement tips for managers involved in decisions about selecting a DAM system. Also included is an example RFP with questions that specifically relate to Digital Asset Management.
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Practical advice for IT professionals on issues from systems integration to the IT infrastucture requirements for Digital Asset Management.
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Marketing managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive.
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Daydream's Digital Asset Management Implementation Service Offerings
Daydream are Digital Asset Management Implementation Consultants. We provide the expertise and know-how to transform ideas for improved management of an organisation's digital assets into tangible deliverables.
Decades Of Expertise
We have decades of expertise with enterprise Digital Asset Management solutions and are exclusively focussed on this branch of technology. We do not dilute our offer with other classes of enterprise software.
Real World DAM Expertise
Daydream possess a considerable level of technical expertise that enables us to collaborate with both vendors and in-house technical teams at a deeper level than would be typical for many consultancies. Daydream work with a variety of service providers, some who are already involved in an implementation, others who we have sourced on behalf of our clients via evaluation assignments.
Having direct experience of many of the issues that vendors will need to address gives us a unique insight which we can use to enable both client and supplier to work collaboratively in a more productive manner that avoids the adversarial nature of many software implementation projects.
Our Clients: Major Global Organisations
Our client list includes major global organisations who we have worked with over many years. We understand every element of the DAM implementation process from your first realisation that DAM is required through to delivery, integration, hosting, support, training and on-going review as well as all the associated activities such as metadata and media processing. In addition to delivery, we have a keen awareness of DAM industry trends and the direction this market is heading.
Ways We Can Help You With Digital Asset Management
Some of the ways we can assist you with Digital Asset Management include:
- Digital Asset Management ROI Assessment
- DAM Project Management
- DAM Project Validation
- Digital Asset Management Resourcing & Recruitment
- DAM Systems Integration
- DAM Industry Analysis
- Digital Asset Management Value Chains
- Vendor Selection & RFP Management
- Metadata & Taxonomy
- Findability and Search User Interfaces
- Workflow & DAM Operations
- DAM Hosting & Infrastructure
- Data Migration & Bulk Asset Ingestion
Digital Asset Management ROI Assessment
The most important task before commencing a DAM initiative is to decide whether it will produce a positive ROI for your organisation, what criteria you will use to assess whether or not it has been successful if you do and how to prioritise future upgrades and modifications. While it might appear that DAM is guaranteed to generate a positive ROI, it isn't certain by any means, especially if the objectives are not clearly defined and assessed before and after delivery. Daydream can help you by providing a structured and methodical approach to ROI assessments that focus on the likely productivity benefits and the features of a solution that will yield the most benefit.
DAM Project Management
DAM projects can be complex undertakings, even for those with some prior experience. To ensure they meet the business objectives defined for them we use a combination of PRINCE-2 project management principles and our own in-house methods refined over hundreds of client engagements. We can provide consultants who have the know-how needed to ensure your DAM initiative runs on time and within budget.
DAM Project Validation
If you have already implemented a DAM solution within your organisation and now need it to be validated and independently assessed, Daydream can help. We have years of practical experience both delivering and reviewing DAM systems. If there are potential issues with your current DAM, you can be assured that we will find them and be able to give you an honest, impartial assessment of their impact and what options you have for resolving them.
Digital Asset Management Resourcing & Recruitment
Digital Asset Management projects require a diverse range of skills and expertise. As well as technical or project management ability, knowledge of the characteristics of the media being stored such as image formats, video or audio codecs etc is often needed. In addition to delivery, information science or metadata knowledge and usability analysis is frequently necessary. Daydream and our resourcing subsidiary, Dream People can fill the gaps in your project team whether full-time or just for a single project.
DAM Systems Integration
Digital Asset Management is an integrating technology where software solutions are used to coordinate and orchestrate both media and technology. Daydream have a vast range of experience in systems integration and now to get DAM solutions to work with other system. We understand systems integration from higher level management objectives defined during the business case assessment right down to in-depth protocol analysis. This means we can identify if the selection of a given technique for integration will cause issues for other aspects of the system and also reality check assumption you or your suppliers have made about whether the proposed integration will be practical and achievable.
DAM Industry Analysis
With almost 20 years of experience in the Digital Asset Management field, we have seen the full progression of this sector from the early period where the original users were predominantly stock media libraries, government/law enforcement agencies and media production departments through to the more recent interest and widespread adoption by marketing teams and wider corporate use. Representatives of Daydream regularly contribute to the widely respected DAM industry journal: Digital Asset Management News and we collaborate closely with the editors on feature items and whitepapers also. That industry expertise is available as one of our consulting services for those who have an interest in making investments or for the preparation of bespoke research into the DAM market.
Digital Asset Management Value Chains
DAM Value Chains is a strategic approach to DAM implementation where all the processes that add value to raw digital content and transform files into assets are defined and organised in a modular fashion so each stage can be evaluated, refined and continuously improved. This approach is already common in other business sectors such as logistics and manufacturing, we have adapted those same principles in a manner that is specific to the demands of Digital Asset Management.
DAM Vendor Selection & RFP Management
Choosing vendors to provide the core product platform you will use for your Digital Asset Management strategy is a complex undertaking. The DAM market is serviced by literally hundreds of providers, each servicing a slightly different niche and product specialism. Using our superior knowledge of the market place, we are able to sift through the potential candidates and help you to find the most suitable candidates. We offer an RFP authoring service where we work with you to define your strategic Digital Asset Management objectives and then develop purchasing documentation which can be distributed to prospective vendors. For more information, consult our whitepaper: Buying Corporate DAM Systems: A Manager's Guide To Procurement Best Practices
Metadata & Taxonomy
Metadata is one of the four cornerstones of Digital Asset Management, many would contend it is the most important of those. We have a wide range of experience at metadata analysis and deriving metadata schemas and taxonomies that are suitable to not only catalogue assets successfully but also in a way that does not introduce an excessive staff overhead when it comes to metadata entry. In addition to conventional corporate requirements, we have a wide range of experience across a number of different sectors where DAM might be deployed, including more complex preservation and cultural or heritage use cases.
Findability and Search User Interfaces
The corollary of metadata and taxonomy is asset search and findability. This is where the success of a given metadata strategy is put to the test. While asset suppliers will want to get through cataloguing tasks quickly, end users must be able to find assets or the exercise will be fruitless. We can help evaluate either existing or proposed search interfaces and isolate any potential issues before implementation commences. During the course of our professional practice, we have both implemented search tools ourselves and critically examined existing facilities to identify what can be optimised in an efficient manner that enhances the ROI of the chosen DAM solution.
Workflow & DAM Operations
Workflow is another cornerstone of DAM and the operational mechanism that coordinates assets between users and processes. Design of efficient workflows for digital assets requires a careful balance between sophistication and complexity. Digital Asset Management operations need to be versatile enough to cope with a variety of different approval and authorisation processes - whether assets are being ingested or served out to end users. If the workflows are too complicated, end users will abandon them. If they are over-simplistic they will be unfit for real world use and end users will find themselves 'filling in' by manual methods like emails or phone calls. Daydream can use our accumulated experience in workflow design and DAM operations to help indentify the most efficient methods to arrange your workflows so they manage risks but equally do not become a burden for staff either.
DAM Hosting & Infrastructure
Digital asset hosting is becoming an increasingly specialist technical area. While the range of hosting options are increasing with Cloud hosting solutions and aggregated storage services, the size of many individual media assets such as HD video is also multiplying. Daydream can help IT managers and end users locate a suitable combination of strategies to solve their large scale hosting and rich media delivery infrastructure challenges. We have experience of working with asset libraries that range from a few gigabytes through to hundreds of terabytes. In addition to storage, we can advise on media streaming and Content Delivery Networks (CDNs) and where these are best employed.
Data Migration & Bulk Asset Ingestion
A key task that is frequently overlooked with DAM implementations is how to transfer assets into a system. This might involve data migration from an incumbent legacy product which is to be replaced, or it could be a new library that is being established for the first time. Daydream can advise on a variety of ingestion and migration subjects, from embedded metadata standards such as IPTC, XMP, or EXIF through to demanding technical subjects such as legacy data mapping, migration testing and detailed migration planning.
For further information on Daydream's professional services, email email@example.com or telephone us on: +44 (0)20 7096 1471.