Digital Asset Management Software With FocusOPEN: Take Control Of Your Media

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Digital Asset Management System: FocusOPEN

FocusOPEN Digital Asset Manager is a fully web-based Digital Asset Management software platform, built for high volumes of users to share brand and other media assets across the organisation.

The online digital media library supports all common digital media assets including: video, audio, photos and proprietary artwork or office formats such as: Photoshop, Illustrator, InDesign, PDF, Quark Xpress, Word, Excel and PowerPoint). Powerful search features combined with flexible and comprehensive digital asset workflows, make for a system which is versatile, easy-to-use and administer. FocusOPEN can be fully tailored to meet your unique business needs and has been deployed as the main digital asset management system for organisations in both the private and public sectors, across the UK, Europe and North America.

To address the needs of more specialist media management requirements, the FocusOPEN Digital Asset Management Software Platform can be extended with our Open Studio Media Suite, which provides powerful features devoted to the management of specific media types: video, print and images. So, whether your digital asset management requirements are for marketing, preservation or specialist archival, FocusOPEN provides the ideal software for all your digital media management operations.




FocusOPEN Digital Asset Manager offers many business benefits. Below, find out how FocusOPEN could enable your firm to get the most from its digital media assets.

Deliver All Common Digital Assets - Including Video & Audio

FocusOPEN supports both static media, such as images, print or office documents, as well as time-based media such as video or audio. Popular media asset formats supported include: Windows Media (WMV), Flash Video (FLV), MPEG (1,2 & 4), DVD/VOB, QuickTime (MOV), DIV/X, AVI, MP3, MXF, AAF, ASF, WAV, AAC and OGG/Vorbis.

FocusOPEN auto generates media previews for all common assets uploaded to the system, including fast-loading, full-length true streaming video and audio previews, enabling users to watch or listen to footage without having to wait for the original file to download. Further, FocusOPEN can be extended for more in-depth audiovisual media management with the Video Open Studio, which supports advanced, professional operations such as, timeline metadata, editing and advanced playback controls. For more information on Video Digital Asset Management, read our report, "Online Video Asset Catalogues: 12 Crucial Points For Marketers" or read more about the Video Open Studio.

Lower Marketing Production Costs

FocusOPEN helps organisations reduce their media production expenditure in a number of ways. As FocusOPEN is a web-based system that supports any media type, it provides a central repository for all media assets across an organisation, allowing departments to pool their digital media assets and reduce expenditure overall. Intuitive yet powerful search features enable users to quickly locate assets fit for purpose, providing massive cost-savings via widespread reuse. Further, flexible workflow features promote efficiency through better team collaboration, even if teams include external partners, such as agencies, printers or freelance creatives. Best of all, as FocusOPEN has no per-seat/user licence fees and is distributed on an open source basis, the system will continue to provide significant cost-savings as your business grows, enabling multiple departments, global subsidiaries and external partners to share and reuse media on an ongoing basis.

Minimise Usage And Copyright Infringement

Although copyright and other usage rights are stored as metadata alongside assets in most DAM systems, this alone does not protect against misuse or infringement. While FocusOPEN can distribute media without restrictions, the system can also require usage approval by an administrator or other rights workflow. In this way, compliance with copyright or other usage restrictions can be verified before a digital asset is made available to a user. Management can further protect media by watermarking previews (video, images and PDFs) or suppressing selected digital media assets from search results for specific users or user groups, such as external suppliers or temporary employees.

Brand Asset Management: Leverage The Brand For Better Returns

The design and successful execution of a brand-based communications strategy is crucial to its overall success. FocusOPEN provides features to ensure that all marketing staff and suppliers adhere to the very latest brand guidelines and best-practices in their everyday tasks. In addition, production aids, such as those included in our Print Open Studio, enable staff without technical or production skills to amend copy, images or photos on print artwork to meet their own needs, while key brand elements, such as logos, colours and layout cannot be modified - both preserving brand integrity and lowering production costs simultaneously.

Improve Collaboration With External Suppliers

While workflow features provide immediate and transparent communications between creative team members, maximum ROI cannot be obtained without provision for secure system access by external partners, such as marketing/PR/design agencies or freelancers. FocusOPEN provides safe and secure access to trusted users outside of the corporate network to browse the online media catalogue, contribute to workflows and download digital media assets via the web or an FTP server.

Gain Enhanced Insight Into Marketing Production Operations

To give managers a deeper understanding of how digital media is used throughout the organisation, FocusOPEN provides comprehensive analysis and reporting features that provide detailed statistical data regarding which media files are used, how and by whom, in all popular tabular and graphical formats. Used in combination with user auditing, these features provide instant insight into the use of digital media across the organisation.




Daydream's considerable experience in enterprise digital asset management system development has enables us to provide a suite of highly robust and cost efficient features to suit many business need.

Advanced Search & Filter Features

FocusOPEN's simple and powerful search capabilities are based on internet search engines that users already have experience of. Users can search via keyword search, Boolean (AND, OR, NOT) and use categories or filters, which enable them to broaden or narrow their results. All metadata can be customised via FocusOPEN's configurable metadata categories to reflect the unique business structure, customers, markets or other key data that is relevant to your organisation's needs. This ensures that staff can quickly locate the most appropriate assets.

Extensive Media Processing

As FocusOPEN delivers many different types of media, versatile media processing features have been provided to support the ingestion and representation of media assets via the web-based media catalogue. FocusOPEN will generates stills, storyboards and thumbnails of all supported media types and will also generate high-quality, fast-loading previews of bandwidth-intensive formats, such as print or audiovisual files. Furthermore, users are able to convert media to alternative formats from their originals, increasing the potential for reuse and adding further value to the wider library.

Download, Publication & Rights Management

FocusOPEN provides an in-depth range of facilities for efficient digital asset administration and usage workflow. To protect copyright and reduce the risk of third-party licence breaches, rights management features enable administrators to state usage requirements, restrict downloads, apply watermark or suppress media previews and originals to selected user groups for each asset they administer in the media catalogue. Administrators can also set publication dates to synchronise new asset releases with corporate events, or expiry and review dates to ensure media in the catalogue remains relevant and meets current brand guidelines.

Approval & Ordering Workflows

At the centre of any corporate digital asset management platform are workflows; the means by which teams collaborate; sharing information, providing feedback, approving production or placing orders. FocusOPEN's flexible workflow designer allows workflows to be created specifically for your business requirements, whether these are approval workflows for media or user access, or order workflows for downloading files or requesting media from fulfilment suppliers and authorisation partners. (Further information on workflow and marketing resource management (MRM) features).

Streamlined Cataloguing Features

Efficient cataloguing features ensure that asset administrators can catalogue digital media assets quickly and easily, yet still provide the comprehensive metadata required to return accurate, relevant search results. Features include metadata templating, asset cross-referencing & linking, metadata auto-generation, scheduled uploads. Further, embedded metadata such as IPTC, XMP, ID3 or EXIF can be extracted by FocusOPEN to further reduce the workload of those involved in media cataloguing and library management.


Statistics and reports about media asset usage can be swiftly generated with built-in tools. Data can be presented in all popular formats, including: Bar, Pie, Line and Gantt charts. Further, raw data can be exported in CSV or XML format for analysis with third party software.

Digital Asset Management: Open Studio Media Suite

Although FocusOPEN supports a wide range of media, we understand that many organisations require more advanced features to manage specific types of media. The Open Studio Media Suite offers a range of specialist features for managing video, print or image files.


Each Open Studio component seamlessly connects into FocusOPEN's flexible architecture to provide specialist tools for specialist applications. Note: Open Studio suites are FocusOPEN Digital Asset Management components and cannot be sold separately.

Video Open Studio

Provides a suite of web-based video asset management tools, including time-code accurate logging, timeline cataloguing and advanced playback controls, which, in combination with Daydream's ultra-high volume content delivery network, are perfect for organisations that need to deliver high-demand video library services. More

Print Open Studio

Designed for organisations who need to distribute press-ready print media files that users can customise in their web browsers, such as regional brochures, adverts or personal stationery. The Print Open Studio is ideal for distributed marketing operations, like partner reseller programmes or global marketing departments and can be combined with order and purchasing workflows to provide a complete, end-to-end print management system. More

Image Open Studio

Provides sophisticated, yet easy-to-use web-based image management tools for image capture, conversion, editing and manipulation, suitable for organisations who use or preserve high volumes of photos or illustrations. More


Technical & Hosting

FocusOPEN is an enterprise class digital asset management platform, designed to support demanding corporate environments with a high volume of concurrent users who may be dispersed across the world in multiple regions and time-zones.


Accessed by users via a web browser, FocusOPEN is a Digital Asset Management (DAM) system that can be rapidly deployed, whatever your IT infrastructure. Designed to integrate with other core business systems, such as LDAP & Active Directory servers, Intranets, SharePoint Enterprise Portals and proprietary third-party software like: Adobe InDesign and PhotoShop, FocusOPEN includes an XML web services API for interoperability with many other applications and web services. FocusOPEN is distributed with an open source licence but is based on widely used and supported Microsoft .NET technology. A datasheet with full technical details available on request.

Hosting FocusOPEN

Implementations of FocusOPEN Digital Asset Manager can be deployed to our servers and hosted in one of our data centres in London, South East England and Toronto with Tier-1 IP connectivity. Or FocusOPEN can be hosted on a server held in your own data centre or hosting facilities, as required.

Technical Support

Every implementation of FocusOPEN is backed by a comprehensive support package with a Service Level Agreement which includes a 24x7 helpdesk and 100% availability guarantee option with service credits. See our technical support section for more details. A summary of our response times is below:

Priority Recommended Response Time Escalation Max. Resolution Time
5 mins 1 hour 2 hours 4 hours
1 Yes       1 hour 1 hour
2 No Yes     2 hours 2 hours
3 No No Yes   4 hours 6 hours
4 No No No Yes N/A 8 hours



Digital Asset Management: Related Services
Digital asset management projects typically require supporting services for successful implementation. These can include:
  • Integration with Microsoft SharePoint (MOSS)
  • Single Sign On (SSO) functionality via LDAP or Active Directory servers
  • Enterprise Application Integration (EAI)
  • Data migration from legacy systems
Daydream can offer a range of related digital asset management professional services to help organisations successfully integrate their existing and legacy technology with a digital asset management solution so it can enhance the ROI that the business can obtain as a result.

As well as technical professional services, we also provide media asset services, including: editorial & library management, controlled vocabulary & taxonomy design, digitisation, media production and bulk asset ingestion. Many organisations who have not previously implemented Digital Asset Management Software may also require help with asset discovery and auditing - identifying where digital assets may be held across the business at the present time.



Further information about digital asset management
To arrange a demo of the FocusOPEN Digital Asset Management system or find out more, email: info@daydream.co.uk or telephone us on +44 (0)20 7096 1471.


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Extend FocusOPEN for specialist media use with Open Studio Media Suites for video, print & images. Click below for more.





Extend our FocusOPEN Digital Asset Manager into MRM and other marketing supply chain applications with order and approval workflows.


About Order & Approval Workflow Frameworks

Improve communications in your marketing supply chains and provide a clearer picture of their dynamics. More





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Digital Asset Management Software, Services and Solutions
Daydream Interactive Ltd t/a Daydream - UK Company Number: 3453913
Registered Office: 50 Broadway - LONDON - SW1 0RG - United Kingdom
TEL: +44(0)20 7096 1471 - FAX: +44(0)20 7117 1636 - EMAIL: info@daydream.co.uk