Digital Asset Management solutions for large organisations.

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Digital Asset Management System: FocusOPEN

FocusOPEN Digital Asset Manager is a Digital Asset Management platform, built for large numbers of users to share assets across the organisation.

The web-based digital asset catalogue supports and represents all common media formats including: video, audio, photos, 3D/CAD and proprietary artwork or office formats, for example, Adobe PDF, Illustrator, Photoshop, InDesign, Quark Xpress, Flash, DXF, 3DS, MPEG, WMV, QuickTime, Microsoft PowerPoint, Word & Excel. Versatile search features coupled with flexible, yet comprehensive digital asset workflow and management features make for a system which is powerful, yet easy to use and administer. FocusOPEN also supports a number of Add-Ons which extend its functionality to other related applications.

FocusOPEN can be fully tailored to meet your unique business requirements and has been deployed as a Digital Asset Management solution for organisations in both the private and public sector. Read our case studies: Digital Asset Management For Architecture, Engineering and Project Management Consultancy and Digital Asset Management for a Public Sector Organisation.




The FocusOPEN Digital Asset Management system brings a number of business benefits to any organisation. Below, what FocusOPEN could do to enable your firm to get the most from it's stock of digital assets.

Deliver All Common Digital Assets - Including Video & Audio Media

FocusOPEN supports static digital assets like images and documents as well as dynamic media such as video or audio. Popular formats supported include (amongst others): QuickTime (MOV), Windows Media (WMV), Flash Video (FLV), MPEG (1,2 & 4), DVD/VOB, JPEG2000, DIV/X, AVI, MXF, AAF, ASF, MP3, WAV, AAC and OGG/Vorbis.

The FocusOPEN Digital Asset Management System generates media previews for all files uploaded to the system, including fast-loading, high quality video previews which enable users to watch videos without having to wait for the original file to download or MP3s for audio. In combination with Video & Audio Add-Ons, advanced functions such as timeline metadata enable professional, advanced video operations such as automatically generating custom edits of original footage using EDLs (Edit Decision Lists) to be achieved quickly and easily with an interface that can be grasped in seconds. For more information on Video Digital Asset Management, read our report, "On-line Video Asset Catalogues: 12 Crucial Points For Marketers"

Lower Marketing Production Costs

FocusOPEN is a secure web-based Digital Asset Management system, it can be accessed anytime, anywhere and by any number of users with no per-seat user licensing charges. Businesses with multiple offices, global subsidiaries or external partners such as agencies can share and reuse media - reducing media production costs across the organisation. For true enterprise class Digital Asset Management, there is no other contender.

Minimise Usage And Copyright Infringement

Digital Assets can either be distributed without restrictions, or subject to usage approval by an asset administrator or other rights workflow. Compliance with copyright and usage restrictions can be checked before the digital asset is made available. Asset administrators can further protect media with preview watermarking and the suppression of assets from searches for specific user roles (for example, external users such as agencies).

Brand Asset Management

Maximum ROI on Digital Asset Management systems like FocusOPEN is obtained by using them to keep assets up-to-date, on-brand and in demand. Asset review features allow asset administrators to retain a current and relevant media database. Usage guidelines can be appended to any digital assets and different media linked together by purpose as well as type. Detailed statistics and reporting features can reveal trends, such as most or least popular digital assets as neasured by search results, ordering and download. Those assets that are not delivering adequate ROI can be removed or amended. If your stock of brand or media assets is becoming tired and over-used, a digital asset management system such as FocusOPEN will give you the ability to bring under-utilised assets to the fore and add a fresh dimension to your marcomms output - without incurring additional origination costs.

Provide Secure Access For External Agencies

To enable project collaboration with external suppliers, secure and restricted access can be provided to trusted users outside of the corporate network to browse the media catalogue online, for example, advertising, marketing, design or PR agencies. Shortlists of suitable assets (or 'lightboxes' Digital Asset Management Glossary ) can be securely shared amongst both internal and external system users. Furthermore, workflow add-ons enable external users to particpate in collaborative tasks, such as artwork approval, leaving comments about assets and deciding which version is used for a project.

Generate Revenue From Digital Assets

Digital Asset Management systems can also be used to generate revenue as well as productivity gains. Internal and external users can order and purchase either digital assets or media storage & bandwidth packages via the media catalogue. Public feeds and lists of featured assets allow marketing managers to promote their services or asset collections to other internal busineess units or to licence assets for external use.



Daydream's considerable experience in the development of corporate Digital Asset Management solutions has enabled us to develop a suite of highly robust DAM features to suit any business need.

Advanced Search & Filter Features

Our powerful and easy-to-use search features are modelled on popular modern search engines that users are already familiar with. Most assets can be located by simply entering terms. Filters enable users to broaden or narrow results as required and are fully-customisable to reflect your business structure, clients/customers and markets so that you can ensure that users will find only relevant assets.

Media Previews

In addition to thumbnails, FocusOPEN will generate previews of digital assets, to enable users to view high resolution, bandwidth intensive assets, without having to wait for the original to download (for example: high resolution print files or video). All previews can be watermarked or suppressed from results. For more information on Video Digital Asset Management, read our report, "Online Video Asset Catalogues: 12 Crucial Points For Marketers".

Download, Copyright & Usage Rights Controls

To both protect your copyright and reduce the risk of infringement of third-party licences (for example, stock photography), rights management features enable asset administrators to state terms of use & copyright, restrict download and watermark or suppress media previews to all or selected users, for each digital asset.

Auto Publication & Expiry Review Features

Set publication dates to synchronise new asset releases with key corporate events and expiry review dates to keep media catalogues up-to-date and relevant.

Streamlined Cataloguing Features

Our streamlined cataloguing system ensures that asset administrators can catalogue digital assets with minimal time and work overhead, yet still provide the comprehensive metadata required for relevant search results to be found by catalogue users. Features include templating, cross-referencing, auto-generated metadata and batch uploading. Embedded metadata such as IPTC, XMP or EXIF data in images, or ID3 tags in audio or video can be extracted automatically to further reduce the workload required to catalogue media


Statistics and reporting about asset usage can be quickly and easily generated with built-in tools. Data can be presented in all popular graphical formats, including: Bar, Pie, Line, Bubble and Gantt charts. All raw data can be exported and downloaded in Excel CSV file format for analysis with other stats software packages.

Digital Asset Management System Add-Ons

FocusOPEN is designed integrate with other business systems, such as LDAP & Active Directory servers, Intranets, Enterprise Portals and proprietary third-party software, for example: Quark Xpress, Adobe InDesign and PhotoShop.


FocusOPEN includes an XML Digital Asset Management Terminology web services API to enable direct integration with other software and can be implemented with various system add-ons, which extend FocusOPEN into other related applications.

Video & Audio Add-Ons

Extend FocusOPEN Digital Asset Manager's media asset management capabilities with the advanced editing, logging and documentation features of video & audio add-ons. Suitable for archivists and corporations with a high volume of audiovisual digital assets.

Workflow Add-Ons

Extend FocusOPEN Digital Asset Manager into marketing resource management with workflow add-ons. Provide workflow routes for digital asset approval or review, including nominated external users, such as design agencies.

Presentation Add-Ons

Extend FocusOPEN Digital Asset Manager into a comprehensive Presentation Management System and enable users to deliver professional presentations, without compromising brand, with presentation add-ons.


Technical & Hosting

FocusOPEN is a web-based, enterprise-class DAM system, designed to support demanding corporate environments with a high volume of concurrent users.


Easily accessed by users via a web browser, without the requirement for non-standard plugins, FocusOPEN is an Digital Asset Management system that can be rapidly deployed, whatever IT infrastructure is in place. A web services API provides interoperability with other applications and services. FocusOPEN is an enterprise class system, which can be seamlessly integrated with can be accessed by users in any location. FocusOPEN is distributed with an open source licence but is based on widely used and supported Microsoft .NET technology. A datasheet with full technical characteristics is available on request.

Hosting FocusOPEN

Typically, implementations of the FocusOPEN Digital Asset Management system are deployed to a server provided by Daydream and hosted in one of our data centres in London, South East England and Toronto with Tier-1 IP connectivity. However, if required, FocusOPEN can be hosted on a server held in your own data centre or hosting facilities.

Technical Support

Every implementation of FocusOPEN is backed by a comprehensive support package with a Service Level Agreement which includes a 24x7 helpdesk and 100% availability guarantee option with service credits. See our technical support section for more details. A summary of our response times for FocusOPEN is below:

Priority Recommended Response Time Escalation Max. Resolution Time
5 mins 1 hour 2 hours 4 hours
1 Yes       1 hour 1 hour
2 No Yes     2 hours 2 hours
3 No No Yes   4 hours 6 hours
4 No No No Yes N/A 8 hours



Digital Asset Management: Related Services

The success of a Digital Asset Management project extends beyond the rollout of a DAM system to users and may require additional services. For example, some organisations may require the migration of data from legacy DAM systems or the digitisation of media which is still in analogue formats.


To support the implementation of your Digital Asset Management system, Daydream provides a range of related services, including: controlled vocabulary & taxonomy design, asset digitisation, data migration, systems integration and systems training. Read more about our digital asset management services.



Further information about digital asset management
To arrange a demonstration of FocusOPEN Digital Asset Manager or find out more, email: info@daydream.co.uk or telephone us on +44 (0)20 7096 1471.


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Reports

12 Crucial Points About Online Video and Brand Asset Catalogues

How can marketers manage video files and other digital assets across the organisation?

Marketers are invited to consider 12 crucial points that will determine the success or failure of an online video catalogue.

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A comprehensive A to Z of common terminology used in the field of Digital Asset Management and its related disciplines.

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About Digital Asset Management: An Introduction For Marketing Managers

Find out what Digital Asset Management is, plus the benefits that a DAM system could bring to your organisation.

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Digital Video Asset Hosting With FocusOPEN

FocusOPEN supports video in addition to a range of media formats. In this report, we outline our approach to the successful delivery of this bandwidth and storage intensive media format.

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How can marketing managers deliver video and other media across the business?

12 crucial points can determine the success or failure of an online video catalogue. Read our report to find out how to avoid the common errors made in video DAM system implementation.

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Digital Asset Management Software, Services and Solutions
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