Now more than ever, organisations are looking for new ways to improve efficiency and save costs. Digital asset management offers businesses the opportunity to do just that by allowing them to make the most of one of their most important assets, their digital media and brand assets.
Built for thousands of users to share large volumes of digital media across the business, FocusOPEN is a web-based, enterprise-class digital asset management system used by major corporations worldwide to optimise and streamline their marcomms operations. Supporting all common media including: photos, video, audio, print artwork and office files, FocusOPEN Digital Asset Manager can be tailored to meet the exact requirements of your business, providing a complete software solution, whatever your operational needs.
Designed with the corporate market in mind, powerful search features combined with versatile and adaptable workflow, offer an easy-to-use solution to the problem of large-scale digital asset management. FocusOPEN can be rapidly extended for specialist use with our Open Studio Suite, a range of customisable studios for print media, video, images, merchandise and email marketing.
Whether your requirements are for marketing, preservation or specialist archiving, FocusOPEN provides a proven platform for efficient and cost-effective operations in organisations of all sizes and sectors.
FocusOPEN
Digital Asset Manager offers numerous benefits.
Below, find out how FocusOPEN could assist your business to get the most from its digital media assets.
Manage All Common Digital Assets - Including Video & Audio
FocusOPEN supports static media, such as images,
print or office documents as well as time-based media such as video
or audio.
FocusOPEN
Digital Asset Management software automatically generates media previews or "proxy" files for all
common assets uploaded to the system, including thumbnails for images and documents as well as fast-loading, full-length
true streaming SD and HD video (in FLV or H.264 format) plus audio previews in MP3 format. This allows users to watch footage or listen to recordings
without having to wait for the original file to download. Furthermore,
FocusOPEN can be extended for more in-depth video asset management needs
with the Video Open Studio, which supports professional studio operations
such as,
timeline
metadata,
editing
and
advanced
playback controls. For more information on Video Digital Asset
Management, read our report,
Online Video
Asset Catalogues: 12 Crucial Points For Marketers or find out
more about the
Video
Open Studio.
Slash Marketing Production Costs
The FocusOPEN
Digital Asset Manager solution helps organisations significantly cut their media
production expenses through a variety of inter-related benefits. Being a
web-based system that
supports any type of media, it provides a central repository for all digital assets, allowing departments to pool their media.
Intuitive
yet powerful asset search features enable users to quickly locate digital assets
fit for purpose, providing massive cost-savings via widespread reuse.
Flexible asset workflow and
group collaboration features promote
efficiency through improved team communication, even if they include
external partners, such as agencies, printers or freelance creatives.
FocusOPEN has the important benefit of
no per-seat/user licence charges so
will continue to provide cost-savings as your business grows, enabling
multiple departments, global subsidiaries and external partners to
share and reuse media on an ongoing basis without complicated licensing headaches. FocusOPEN is distributed as enterprise
open source digital asset management software.
Minimise Copyright Infringement
Although copyright and other usage rights may be stored
as metadata alongside assets or embedded within them, this does
not fully protect against misuse or infringement. While FocusOPEN can distribute
media without restrictions, the system can also require
digital rights approval workflow by an administrator or other
rights management process.
This allows compliance
with usage restrictions and copyright to be verified before
a digital asset is made available to a user. Management can further
protect media by watermarking proxies and previews or suppressing
selected digital media assets from search results for specific groups of users such as external suppliers or temporary workers.
Brand Asset Management
The design and successful execution of a brand
communications strategies is crucial to the ensuring the integrity of an enterprise's brand. FocusOPEN is a powerful tool to help your business manage its brands more effectively. It provides features to ensure that all marketing
staff and suppliers adhere to the very latest brand guidelines and best-practices
in their everyday tasks. Production aids, such as our
Print
Open Studio, enable staff who lack production or asset origination skills to
amend text, images or photos on print artwork to meet their own needs, while
key brand elements, such as logos, colours and layout cannot be modified
- both protecting brand integrity and lowering production expenditure.
Improve Collaboration With External Suppliers
While
digital asset workflow features
provide rapid and transparent communications between marketing
team members, return on investment cannot be maximised without provision for
secure access for external partners, such as marketing/PR/design agencies, printers
or freelancers. FocusOPEN provides secure and safe
access to trusted users outside of the corporate network to browse
the online media catalogue, contribute to workflows and download digital
assets via the web or an FTP server.
Gain Enhanced Insight Into Marketing Operations
To give managers a deeper understanding of how
digital media is used throughout the organisation, FocusOPEN provides
comprehensive analysis and reporting features that provide detailed
statistical data regarding which media files are used, how and by
whom, in all popular tabular and graphical formats. Used in combination
with user auditing, these features provide instant insight into the
use of digital media across the organisation.
Daydream's considerable experience
in enterprise digital asset management system development has enables
us to provide a suite of highly robust and cost efficient features
to suit many business need.
Advanced Search, Category And Filter Features
The FocusOPEN Digital Asset Management system uses a combination of search strategies that allows the user to seamlessly switch between different techniques to help them quickly and easily locate the assets they require. At the core is a fast text search which supports free text keywords and operates in the same way as internet search engines this also provides AND, OR, NOT (or 'Boolean') combinations as well as wildcards and partial matching. Simply put, if you can use Google or Bing, you can use FocusOPEN's search facility. In addition, the free text search is augmented with a structured category/folder system that allows users to browse without searching or search within a given category. Finally, to allow the
Digital Asset Management system to reflect the needs of your specific industry or sector, a filters feature allows searches to be refined according to concepts or tags that are unique to the culture of your organisation. Read
Digital Asset Catalogues That Reflect The Needs Of Your Business to find out why this is essential to a successful
Digital Asset Management System. All metadata can be fully customised to suit the unique needs of your organisation.
Advanced Media Processing
The FocusOPEN
Digital Asset Management solution delivers many
different types of
digital assets. To support this activity, versatile media processing features
have been developed to successfully enable the ingestion and representation of media
assets via the web-based media catalogue. FocusOPEN
will generate stills, storyboards and thumbnails of all supported
media types. FocusOPEN is capable of generating fast-loading proxy files for bandwidth-heavy media files such as High Definition (HD) video, print media and very high resolution images. The built-in transcoding and conversion tools allow surrogate assets to be generated without the need of third party applications, enabling your users to do more in the DAM system and reducing the costs and complication of deploying more desktop applications across the business. Industry standard formats such as H.264 or FLV for Video as well as JPEG and PDF for image & print media and MP3 for audio ensure that users will always be able to preview assets before downloading them.
Download, Publication & Rights Management
FocusOPEN includes an array of features for efficient digital asset administration and usage workflow. To protect copyright
and reduce the risk of third-party licence breaches, flexible, built-in rights management
metadata enables administrators to clearly specify usage requirements,
protect against unauthorised downloads, apply watermark or suppress media previews and originals to selected
user groups for each digital asset they administer in the media catalogue.
Administrators can also set publication dates to synchronise new asset
releases with corporate events, or expiry and review dates to ensure media
in the catalogue remains relevant and meets current brand guidelines. FocusOPEN includes all the necessary protections to ensure effective corporate governance for large organisations and reduce the risk of litigation as a result of staff accidentally infringing copyright.
Approval and Ordering Workflows
At the centre of any corporate
DAM platform
are workflows; the process by which teams collaborate; sharing information,
providing feedback, approving production or placing orders. FocusOPEN's
versatile workflow designer allows workflows to be created specifically
for your business requirements, whether these are approval workflows for
media or user access, or order workflows for downloading files or
requesting media from fulfilment suppliers and authorisation partners. (Further information on
workflow
and
marketing
resource management (MRM) features).
Efficient Standards Compliant Digital Asset Cataloguing
Efficient cataloguing features ensure that asset
administrators can catalogue digital media assets quickly and easily,
yet still provide the comprehensive metadata required to return accurate,
relevant search results. Features include metadata templating, asset
cross-referencing & linking, metadata auto-generation, scheduled uploads.
Further, embedded metadata such as IPTC, XMP, ID3 or EXIF can be extracted by FocusOPEN
to further reduce the workload of those involved in media cataloguing and library management.
Statistics and reports
about media asset usage can be swiftly generated with built-in tools.
Data can be presented in all popular formats, including: Bar, Pie,
Line and Gantt charts. Further, raw data can be exported
in CSV or XML format for analysis with third party software.
To bring the benefits of a tried and tested platform to clients with more specific and demanding media management needs, we have developed a suite of extensions that will transform FocusOPEN into a specialist DAM application for video, print and even email.
Print Open Studio
Distribute
press-ready print artwork that users can
customise and order, including personal stationery or regional brochures and flyers. Ideal for distributed marketing operations like global marketing departments or partner reseller programmes. Combine with order workflows to provide teams with complete end-to-end print management.
More
Email Open Studio
Enable users to customise and deliver email campaigns from within the DAM system. Provide HTML emails that administrators can edit, dispatch and monitor with real-time campaign statistics including bounce-backs and click-throughs (opt out and list management features included).
Video Open Studio
Our video management tools for video pros, The Video Open Studio includes:
time-code accurate logging,
advanced playback and
timeline metadata. Combined with our ultra-high volume content delivery network the Video Open Studio is ideal for organisation that needs to deliver high-demand video services.
More
Image Open Studio
Easy-to-use, yet sophisticated image management tools for image
capture,
conversion,
editing and
manipulation in the web browser. Perfect for organisations who use or preserve high volumes of photos or graphics.
More
Merchandise Open Studio
Allow users to order marketing merchandise such as keyrings, t-shirts and mugs from within the DAM system. Seamlessly integrate with third-party supplier purchasing and ERP systems for a complete end-to-end purchasing system.
FocusOPEN is an Open Source Digital Asset Management system, designed to support demanding corporate
environments with a high volume of concurrent users who may be dispersed across the world in multiple regions and time-zones.
Accessed by users via a web browser, FocusOPEN is a true
Enterprise Digital Asset Management system that can be rapidly deployed to a typical corporate IT infrastructure.
Designed to integrate with other core business systems, such as LDAP
& Active Directory servers, Intranets, SharePoint Enterprise Portals and
proprietary third-party software like: Adobe InDesign
and PhotoShop, FocusOPEN includes an XML based REST web services API for interoperability
with many other applications and web services. FocusOPEN is distributed
with an open source licence but is based on widely used and supported
Microsoft .NET technology.
A
datasheet with full technical details available on request.
Hosting FocusOPEN
We offer maximum flexibility in terms of hosting FocusOPEN Digital Asset Manager. The application can be deployed to your own data centre environment or deployed to our own
Digital Asset Management Hosting facility in one of our data centres in the UK or North America.
Technical Support
Every implementation of FocusOPEN is backed by
an enterprise class support package with a Service Level Agreement that includes a 24x7 helpdesk and 100% availability
guarantee option and service credits. Our
Digital Asset Management solutions are designed and built for highly intensive use in mission-critical environments where the system must remain operational. See our
technical
support section for more details.
Digital Asset Management projects typically require
supporting
digital asset services for successful implementation. These can include:
- Microsoft SharePoint (MOSS) Integration
- LDAP or Active Directory integration for Single Sign On (SSO)
- Enterprise Application Integration (EAI)
- Data migration from legacy systems
- Third Party systems integrations
Daydream
offer a range of related
Digital Asset Management professional services to assist your organisation to successfully integrate legacy technology with a
Digital Asset Management solution so it can enhance the ROI that the business can obtain as a result.
In addition to technical
Digital Asset Management professional services, we alsoe offer
media asset
services, including: controlled vocabulary & taxonomy design, editorial services, digitisation, media production and large scale asset ingestion. Many organisations who have not previously implemented
Digital Asset Management Software may also require help with asset auditing and discover (identifying and locating where digital assets may be held across the business and within partners and subsidiaries).
To arrange a demo of the FocusOPEN
Digital Asset Management system or find out more, email:
info@daydream.co.uk
or telephone us on +44 (0)20 7096 1471.