Digital Asset Manager allows you to improve the return from your brand assets.

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Digital Asset Management System: FocusOPEN

Enterprises are continuously looking for new ways to improve efficiency and save costs. Digital Asset Management and Brand Asset Management provide organisations the opportunity to do that by allowing them to make the most of one of their most important assets: their digital media and brand collateral.

Built as a solid, reliable, enterprise class solutions for thousands of users to share digital assets, FocusOPEN Digital Asset Manager is a web-based Digital Asset Management system used by global organisations. Supporting photos, video, audio, print artwork and office files, FocusOPEN Digital Asset Manager can be customised to meet the individual needs of your media management operation.

Engineered for corporate use, versatile search combined with flexible and adaptable workflow, offer an easy-to-use solution to the problem of large-scale digital asset management. FocusOPEN can be rapidly extended for specialist use with our Open Studio Suite, a range of customisable studios for print media, video, images, merchandise and email marketing.

FocusOPEN Digital Asset Manager provides a stable and proven platform for efficient and cost-effective marketing or digital asset operations in organisations across many sectors read our case studies for more.



FocusOPEN Digital Asset Manager offers a wide range of business benefits. Find out how it could help you to get the most from your digital media and brand assets.

Manage Digital Assets of All Types

FocusOPEN Digital Asset Manager can cope with images, print or office documents as well as dynamic media such as audio or video.

Our Digital Asset Manager solution automatically generates media previews or proxy files for all supported assets uploaded to it, including thumbnails for images and documents as well as fast-loading, preview videos plus audio previews in MP3 format. This allows users to watch footage or listen to recordings without having to wait for the original file to download. Furthermore, FocusOPEN can be extended for more in-depth video asset management needs with the Video Open Studio, which supports professional studio operations such as, timeline metadata, editing and advanced playback controls. More information on Video Asset Management (VAM), can be found by requesting our report, Online Video Asset Catalogues: 12 Crucial Points or find out more about the Video Open Studio.

Slash Marketing Production Costs

The FocusOPEN Digital Asset Manager helps enterprises substantially reduce production expenses. It provides a central library for all digital assets, allowing business units or departments to combine their media. Versatile asset search facilities allow users to quickly find media or brand assets that meet their needs, providing significant cost-savings and simplified reuse. Flexible asset workflows and collaboration enhancements promote efficiency and flexibility with internal and external partners such as agencies.

FocusOPEN has no per-seat/user licence charges and a perpetual licence - so will continue to provide cost-savings, enabling multiple departments, global subsidiaries and external partners to share and reuse media without complex licensing headaches. FocusOPEN is distributed as enterprise open source digital asset management software.

Minimise Copyright Infringement

Although copyright and other usage rights may be stored as metadata alongside assets or embedded within them, this does not fully protect against misuse or infringement. While FocusOPEN can distribute media without restrictions, the system can also require digital rights approval workflow by an administrator or other rights management process. This allows compliance with usage restrictions and copyright to be verified before a digital asset is made available to a user. Management can further protect media by watermarking proxies and previews or suppressing selected digital media assets from search results for specific groups of users such as external suppliers or temporary workers.

Brand Asset Management

The design and successful execution of a brand communications strategies is crucial to the ensuring the integrity of an enterprise's brand. FocusOPEN is a powerful tool to help your business manage its brands more effectively. It provides features to ensure that all marketing staff and suppliers adhere to the very latest brand guidelines and best-practices in their everyday tasks. Production aids, such as our Print Open Studio, enable staff who lack production or asset origination skills to amend text, images or photos on print artwork to meet their own needs, while key brand elements, such as logos, colours and layout cannot be modified - both protecting brand integrity and lowering production expenditure.

Improve Collaboration With External Suppliers

While digital asset workflow features provide rapid, flexible and transparent communications between marketing team members, return on investment cannot be maximised without provision for secure access for external partners, such as marketing/PR/design agencies, printers or freelancers. FocusOPEN provides secure and safe access to trusted users outside of the corporate network to browse the online media catalogue, contribute to workflows and download digital assets via the web or an FTP server.

Gain Enhanced Insight Into Marketing Operations

To give managers a deeper understanding of how digital media is used throughout the organisation, FocusOPEN provides comprehensive analysis and reporting features that provide detailed statistical data regarding which media files are used, how and by whom, in all popular tabular and graphical formats. Used in combination with user auditing, these features provide instant insight into the use of digital media across the organisation.




Daydream's considerable experience in enterprise digital asset management system development has enables us to provide a suite of highly robust and cost efficient features to suit many business need.

Advanced Search, Category And Filter Features

The FocusOPEN Digital Asset Management system uses a combination of search strategies that allows the user to seamlessly switch between different techniques to help them quickly and easily locate the assets they require. At the core is a fast text search which supports free text keywords and operates in the same way as internet search engines this also provides AND, OR, NOT (or 'Boolean') combinations as well as wildcards and partial matching. Simply put, if you can use Google or Bing, you can use FocusOPEN's search facility. In addition, the free text search is augmented with a structured category/folder system that allows users to browse without searching or search within a given category. Finally, to allow the DAM System to reflect the needs of your specific industry or sector, a filters feature allows searches to be refined according to concepts or tags that are unique to the culture of your organisation. Read Digital Asset Catalogues That Reflect The Needs Of Your Business to find out why this is essential to a successful Digital Asset Management System. All metadata can be customised to suit the unique needs of your organisation.

Advanced Media Processing

The FocusOPEN Digital Asset Management solution delivers many different types of digital assets. To support this activity, versatile media processing features have been developed to successfully enable the ingestion and representation of media assets via the web-based media catalogue. FocusOPEN will generate stills, storyboards and thumbnails of all supported media types. FocusOPEN is capable of generating fast-loading proxy files for bandwidth-heavy media files such as High Definition (HD) video, print media and very high resolution images. The built-in transcoding and conversion tools allow surrogate assets to be generated without the need of third party applications, enabling your users to do more in the DAM system and reducing the costs and complication of deploying more desktop applications across the business. Industry standard formats such as H.264 or FLV for Video as well as JPEG and PDF for image & print media and MP3 for audio ensure that users will always be able to preview assets before downloading them.

Download, Publication & Rights Management

FocusOPEN includes an array of features for efficient digital asset administration and usage workflow. To protect copyright and reduce the risk of third-party licence breaches, flexible, built-in rights management metadata enables administrators to clearly specify usage requirements, protect against unauthorised downloads, apply watermark or suppress media previews and originals to selected user groups for each digital asset they administer in the media catalogue. Administrators can also set publication dates to synchronise new asset releases with corporate events, or expiry and review dates to ensure media in the catalogue remains relevant and meets current brand guidelines. FocusOPEN includes all the necessary protections to ensure effective corporate governance for large organisations and reduce the risk of litigation as a result of staff accidentally infringing copyright.

Approval and Ordering Workflows

At the heart of any corporate DAM platform are workflows; the process by which teams collaborate; sharing information, providing feedback, approving production or placing orders. FocusOPEN's versatile workflow designer allows workflows to be created specifically for your business requirements, whether these are approval workflows for media or user access, or order workflows for downloading files or requesting media from fulfilment suppliers and authorisation partners. (Further information on workflow and marketing resource management (MRM) features).

Efficient Standards Compliant Digital Asset Cataloguing

Efficient cataloguing features ensure that asset administrators can catalogue digital media assets quickly and easily, yet still provide the comprehensive metadata required to return accurate, relevant search results. Features include metadata templating, asset cross-referencing & linking, metadata auto-generation, scheduled uploads. Further, embedded metadata such as IPTC, XMP, ID3 or EXIF can be extracted by FocusOPEN to further reduce the workload of those involved in media cataloguing and library management.


Statistics and reports about media asset usage can be quickly generated with built-in tools. Data can be presented in all popular formats, including: Bar, Pie, Line and Gantt charts. Further, raw data can be exported in CSV or XML format for analysis with third party software.

Digital Asset Management: Open Studio Media Suite

To bring the benefits of a tried and tested platform to clients with more specific and demanding media management needs, we have developed a suite of extensions that will transform FocusOPEN into a specialist DAM application for video, print and even email.


Print Open Studio

Distribute press-ready print artwork that users can customise and order, including personal stationery or regional brochures and flyers. Ideal for distributed marketing operations like global marketing departments or partner reseller programmes. Combine with order workflows to provide teams with complete end-to-end print management. More

Email Open Studio

Enable users to customise and deliver email campaigns from within FocusOPEN Digital Asset Manager. Provide HTML and plain text emails that administrators can edit, personalise, dispatch and monitor with real-time campaign statistics including hard and soft bounces, click-throughs,opens and unsubscribes. The built-in content management system enables users to modify selected HTML templates with custom text and images as well as personalise individual messages for each recipient. The list management features include automated de-duping, unsubscription and list cleaning features to remove invalid recipients. Broadcasts can be scheduled for a given time and are tightly integrated into the same solid workflow management architecture that underpins the rest of the FocusOPEN Digital Asset Management Solution.

Video Open Studio

Our video management tools for video pros, The Video Open Studio includes: time-code accurate logging, advanced playback and timeline metadata. Combined with our ultra-high volume content delivery network the Video Open Studio is ideal for organisation that needs to deliver high-demand video services. More

Image Open Studio

Easy-to-use, yet sophisticated image management tools for image capture, conversion, editing and manipulation in the web browser. Perfect for organisations who use or preserve high volumes of photos or graphics. More

Merchandise Open Studio

Allow users to order marketing merchandise such as keyrings, t-shirts and mugs from within FocusOPEN Digital Asset Manager. Seamlessly integrate with third-party supplier purchasing and ERP systems for a complete end-to-end purchasing system. The Merchandise Studio offers one of the only commercially available systems to integrate Physical marcomms assets such as mercahndise within a DAM solution. Users can place orders and subject to approval by local managers, delivery and fulfilment feedback will be provided alongside orders for digital assets in the same consistent user interface.


Technical & Hosting

FocusOPEN is an Open Source Digital Asset Management system, designed to support demanding corporate environments with a high volume of concurrent users who may be dispersed across the world in multiple regions and time-zones.


Accessed by users via a web browser, FocusOPEN is a true Enterprise Digital Asset Management system that can be rapidly deployed to a typical corporate IT infrastructure. Designed to integrate with other core business systems, such as LDAP & Active Directory servers, Intranets and SharePoint Enterprise Portals, FocusOPEN includes an XML based REST web services API for interoperability with many other applications and web services. FocusOPEN is provided with an open source licence but is based on widely used and supported Microsoft .NET technology. A datasheet with full technical details available on request.

Hosting FocusOPEN

We offer maximum flexibility in terms of hosting FocusOPEN Digital Asset Manager. The application can be deployed to your own data centre environment or deployed to our own Digital Asset Management Hosting facility in one of our data centres in the UK or North America.

Technical Support

Every implementation of FocusOPEN is backed by an enterprise class support package with a Service Level Agreement that includes 100% availability guarantee and a 24x7 helpdesk. Our Digital Asset Management solutions are designed and built for highly intensive use in mission-critical environments where the system must remain operational. See our technical support section for more details.


Digital Asset Management: Related Services
Digital Asset Management projects typically require supporting digital asset services for successful implementation. These can include:
  • Microsoft SharePoint Integration
  • LDAP or Active Directory (AD) integration and Single Sign On
  • Enterprise Resource Planning (ERP)
  • Enterprise Application Integration (EAI)
  • Data migration from legacy systems
Daydream offer a range of related Digital Asset Management professional services to assist your organisation to successfully integrate legacy technology with a Digital Asset Management, Brand Asset Management or Marketing Resource Management solution so it can enhance the ROI that the business can obtain as a result.

In addition to technical Digital Asset Management professional services, we alsoe offer media asset services, including: controlled vocabulary & taxonomy design, editorial services, digitisation, media production and large scale asset ingestion. Many organisations who have not previously implemented Digital Asset Management Software may also require help with asset auditing and discovery (identifying and locating where digital assets may be held across the business and within partners and subsidiaries).



Digital Asset Management: Further Information
To arrange a demo of the FocusOPEN Digital Asset Management system or find out more, email: info@daydream.co.uk or telephone us on +44 (0)20 7096 1471.


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Reports

DAM Glossary Of Terms

An in-depth glossary covering common terminology used in the field of Digital Asset Management.

View the glossary


Video Digital Asset Management: 12 Crucial Points

Managers are invited to consider 12 crucial points that will determine the success or failure of a web video archive. If your digital library includes video, this report should offer some useful pointers.

Request now


Enterprise Digital Asset Management: A Guide For IT Professionals

Practical advice for IT professionals tasked with advising colleagues about DAM systems. Covers issues from systems integration to infrastucture requirements for Digital Asset Management. This report is more suitable for those with IT management and technical expertise.

Request the report


Corporate Media Libraries For Marketing Managers

This paper gives marketing managers clear guidance about what to look for in an enterprise Brand Asset Management or Digital Asset Management system. Straightforward, non-technical advice with do's and dont's is provided to help explain the key decisions that need to be made.

Read more about Corporate Media Libraries


Metadata Management Strategies for Marketing Based Digital Asset Management

Strategies for optimising metadata with marketing based DAM systems.

Request the paper




Transform FocusOPEN Digital Asset Manager into a full Marketing Resource Management (MRM) solution with marketing operations managmement capabilities.


Marketing Resource Management (MRM) and Brand Asset Management Workflow.

Optimise your marketing digital supply chain and get a clearer view of your marketing operations. Read more about MRM




Extend FocusOPEN for specialist media use with Open Studio Media Suites for video, print & images. Click below for more.






© Daydream 1995-2010 - All Rights Reserved
Digital Asset Management Software, Services and Solutions
FocusOPEN Digital Asset Manager &trade is a Trademark of Daydream Interactive Limited
Registered Office: 50 Broadway - LONDON - SW1H 0RG - United Kingdom
TEL: +44(0)20 7096 1471 - EMAIL: info at daydream.co.uk