FocusOPEN Product Media Manager helps companies who deal with large
numbers of unique products to stay in control of their associated
media.
This marketing-oriented Product
Information Management (PIM)
solution enables employees, partners and external agencies to quickly
source up-to-date, accurate and localised product media, including
datasheets, photos, video, 3D models,
packaging or promotional artwork. Assets can be downloaded for reuse
in campaigns or ordered online.
Comprehensive administration features enable managers
take control of brands and ensure that only current and relevant product
media is available to users. With a fully-customisable interfaces,
system
integration services and flexible technical
support & hosting packages, FocusOPEN can be quickly deployed
to suit your individual business needs.
FocusOPEN enables companies to obtain greater value from their product media and improve productivity with more efficient and streamlined administration.
Deliver All Media Including Video
FocusOPEN Product Media Manager supports numerous
media formats, including video,
e.g: Windows Media, AVI, Flash Video, QuickTime and DVD. Furthermore,
the system can generate media previews for uploaded files, including
fast-loading, high-quality video previews. Read our report, "
On-line
Video Asset Catalogues: 12 Crucial Points For Marketers" for further information.
Ensure Accurate, Pertinent Data
Reduce the risk of colleagues or partners distributing information which is out-of-date or inaccurate by providing a centralised media repository for everyone involved in product marketing. Automated expiry and review features enable administrators to maintain media assets with ease, whilst users are kept informed of updates or withdrawals relevant to them via dashboards and alerts.
Control Your Product Brands
Ensure that all product media in circulation is
on-brand. Usage and rights management features enable administrators
to quickly add information on acceptable use, copyright and download
restrictions, whilst additional documentation, e.g. full corporate
style guidelines, can be stored and viewed alongside their related
assets. Further,
workflow add-ons extend
the system by providing a framework for team based activities, such
as artwork approval.
Avoid More Unnecessary Costs
Large scale marketing operations often incur additional costs as teams reproduce media, unaware of any existing assets which could be repurposed. As product information management systems centralise product media, making it possible for users to search for and download media assets for reuse, these unnecessary costs can be avoided.
Develop Better Marketing Resources
Continue to improve marketing resources for partners
and colleagues with statistics and reports that detail asset trends,
such as the most or least frequently used. In combination with features
which enable users to rate and feedback on assets, FocusOPEN provides
managers with valuable information for future product media production.
Provide Secure Access For External Users
Allow partners, suppliers or colleagues in dispersed global
locations secure and restricted access to the product media catalogue
online, as required. Present only the product media suitable for each
user and localise views based on region, reseller level or group.
Use
workflow add-ons to extend teams
to managers in other regional offices for project collaboration or
approvals.
Our existing DAM platform
and expertise are combined with product centred search and cataloguing
features to provide a flexible, web-based solution, ideal for distributed
marketing operations.
Product-Orientated Advanced Search
Designed for organisations who market significant product ranges, FocusOPEN Product Media Manager provides advanced search filters and features based around product data, supplied via ERP or similar systems. In this manner, colleagues, suppliers and partners familiar with your business, can locate and retrieve assets with greater ease.
Fast-Loading, Auto-Generated Media Previews
FocusOPEN will auto-generate media previews of
assets as files are ingested, e.g. fast-loading previews of high-resolution
artwork, 3D models or video footage, which can be quickly viewed prior
to the download of the original files. Previews can be watermarked
and views restricted for selected users. More information on video
asset management is available in our report "
On-line
Video Asset Catalogues: 12 Crucial Points For Marketers".
Live Dashboards And System Alerts
Instant automated messaging features delivered via emails, SMS or user dashboards, communicate relevant system events to each user, e.g. asset withdrawals, updates or order approvals. These features are of particular use for marketing operations dispersed across multiple regions or those which utilise channel partner resellers to distribute and sell products.
Versatile User Access Controls
As many product-based marketing operations are disseminated across various geographic regions, incorporate multiple brands and may use partner channels as a route to market, FocusOPEN Product Media Manager is designed with highly granular permissions, which allow users to view only those products and associated media which are most relevant to their locale, language, reseller level or brand.
Comprehensive Statistics And Reporting
Presented in both tabular and popular graphical formats (e.g. bar, line, pie and Gantt charts), FocusOPEN provides managers with detailed information on both asset and system use, such as activity reports, asset popularity reports and user registration and login statistics.
Integrates With Business Systems, e.g. ERP Or Supply Chain Management
Several built-in APIs allow FocusOPEN Product Media
Manager to seamlessly integrate with ERP or Supply Chain Management
solutions, via a number of methods such as flat file import or XML
web services. Product media can be linked directly to order processing
via common identifiers such as SKU codes for seamless enterprise application
integration. See our case study, "
Multinational
Container Shipping Company uses FocusOPEN To Help Manage Distribution
Of Their Marketing Collateral" for an example of FocusOPEN integration
with print fulfilment.
Integrates With Workflow System Add-Ons
Workflow system add-ons
extend FocusOPEN to provide a workflow framework for collaborative
tasks, e.g. product media approvals or reviews.
Integrates With Graphics Software
Allow users to access the product media catalogue from within professional design packages, such as Adobe InDesign, Adobe PhotoShop, Quark Xpress or Microsoft PowerPoint.
FocusOPEN Product Media Manager is an enterprise-class,
web-based application, built for high-volume simultaneous use.
Hosting FocusOPEN
FocusOPEN is typically installed on to a
server provided by Daydream and hosted in one of our data centres
- all of which have Tier-1 IP connectivity. If preferred, however,
the system can be deployed to an alternative data centre or hosting
facilities (subject to an agreed specification).
Technical Support
Every implementation of FocusOPEN is backed
by a fully featured support package with an SLA (Service Level Agreement),
which can include 24x7 helpdesk and 100% availability options in addition
to service credits. See our
technical support
section for more information. A datasheet with full technical
specifications is available on request. Our response times are summarised below:
| Priority |
RRT (Recommended Response Time) |
Escalation |
MRT (Max. Resolution Time) |
| 5 mins |
1 hour |
2 hours |
4 hours |
| 1 |
Yes |
|
|
|
1 hour |
1 hour |
| 2 |
No |
Yes |
|
|
2 hours |
2 hours |
| 3 |
No |
No |
Yes |
|
4 hours |
6 hours |
| 4 |
No |
No |
No |
Yes |
N/A |
8 hours |
Daydream offers a broad range of related services to support your
Product Information Management system. For example, integration with
ERP or similiar systems to share product data.
Read more about
our
related asset management services, including: Editorial,
controlled
vocabulary & taxonomy design, asset digitisation, data migration,
systems integration and systems training.
To arrange a demonstration of FocusOPEN Product Media Manager or find out more, email:
info@daydream.co.uk
or telephone us on +44 (0)20 7096 1471.