Product information management solutions for product marketers

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FocusOPEN Product Media Manager

FocusOPEN Product Media Manager helps companies who deal with large numbers of unique products to stay in control of their associated media.

This marketing-oriented Product Information Management (PIM) solution enables employees, partners and external agencies to quickly source up-to-date, accurate and localised product media, including datasheets, photos, video, 3D models, packaging or promotional artwork. Assets can be downloaded for reuse in campaigns or ordered online.

Comprehensive administration features enable managers take control of brands and ensure that only current and relevant product media is available to users. With a fully-customisable interfaces, system integration services and flexible technical support & hosting packages, FocusOPEN can be quickly deployed to suit your individual business needs.




FocusOPEN enables companies to obtain greater value from their product media and improve productivity with more efficient and streamlined administration.

Deliver All Media Including Video

FocusOPEN Product Media Manager supports numerous media formats, including video,
e.g: Windows Media, AVI, Flash Video, QuickTime and DVD. Furthermore, the system can generate media previews for uploaded files, including fast-loading, high-quality video previews. Read our report, "On-line Video Asset Catalogues: 12 Crucial Points For Marketers" for further information.

Ensure Accurate, Pertinent Data

Reduce the risk of colleagues or partners distributing information which is out-of-date or inaccurate by providing a centralised media repository for everyone involved in product marketing. Automated expiry and review features enable administrators to maintain media assets with ease, whilst users are kept informed of updates or withdrawals relevant to them via dashboards and alerts.

Control Your Product Brands

Ensure that all product media in circulation is on-brand. Usage and rights management features enable administrators to quickly add information on acceptable use, copyright and download restrictions, whilst additional documentation, e.g. full corporate style guidelines, can be stored and viewed alongside their related assets. Further, workflow add-ons extend the system by providing a framework for team based activities, such as artwork approval.

Avoid More Unnecessary Costs

Large scale marketing operations often incur additional costs as teams reproduce media, unaware of any existing assets which could be repurposed. As product information management systems centralise product media, making it possible for users to search for and download media assets for reuse, these unnecessary costs can be avoided.

Develop Better Marketing Resources

Continue to improve marketing resources for partners and colleagues with statistics and reports that detail asset trends, such as the most or least frequently used. In combination with features which enable users to rate and feedback on assets, FocusOPEN provides managers with valuable information for future product media production.

Provide Secure Access For External Users

Allow partners, suppliers or colleagues in dispersed global locations secure and restricted access to the product media catalogue online, as required. Present only the product media suitable for each user and localise views based on region, reseller level or group. Use workflow add-ons to extend teams to managers in other regional offices for project collaboration or approvals.



Our existing DAM platform and expertise are combined with product centred search and cataloguing features to provide a flexible, web-based solution, ideal for distributed marketing operations.

Product-Orientated Advanced Search

Designed for organisations who market significant product ranges, FocusOPEN Product Media Manager provides advanced search filters and features based around product data, supplied via ERP or similar systems. In this manner, colleagues, suppliers and partners familiar with your business, can locate and retrieve assets with greater ease.

Fast-Loading, Auto-Generated Media Previews

FocusOPEN will auto-generate media previews of assets as files are ingested, e.g. fast-loading previews of high-resolution artwork, 3D models or video footage, which can be quickly viewed prior to the download of the original files. Previews can be watermarked and views restricted for selected users. More information on video asset management is available in our report "On-line Video Asset Catalogues: 12 Crucial Points For Marketers".

Live Dashboards And System Alerts

Instant automated messaging features delivered via emails, SMS or user dashboards, communicate relevant system events to each user, e.g. asset withdrawals, updates or order approvals. These features are of particular use for marketing operations dispersed across multiple regions or those which utilise channel partner resellers to distribute and sell products.

Versatile User Access Controls

As many product-based marketing operations are disseminated across various geographic regions, incorporate multiple brands and may use partner channels as a route to market, FocusOPEN Product Media Manager is designed with highly granular permissions, which allow users to view only those products and associated media which are most relevant to their locale, language, reseller level or brand.

Comprehensive Statistics And Reporting

Presented in both tabular and popular graphical formats (e.g. bar, line, pie and Gantt charts), FocusOPEN provides managers with detailed information on both asset and system use, such as activity reports, asset popularity reports and user registration and login statistics.

Integrates With Business Systems, e.g. ERP Or Supply Chain Management

Several built-in APIs allow FocusOPEN Product Media Manager to seamlessly integrate with ERP or Supply Chain Management solutions, via a number of methods such as flat file import or XML web services. Product media can be linked directly to order processing via common identifiers such as SKU codes for seamless enterprise application integration. See our case study, "Multinational Container Shipping Company uses FocusOPEN To Help Manage Distribution Of Their Marketing Collateral" for an example of FocusOPEN integration with print fulfilment.

Integrates With Workflow System Add-Ons

Workflow system add-ons extend FocusOPEN to provide a workflow framework for collaborative tasks, e.g. product media approvals or reviews.

Integrates With Graphics Software

Allow users to access the product media catalogue from within professional design packages, such as Adobe InDesign, Adobe PhotoShop, Quark Xpress or Microsoft PowerPoint.


Technical & Hosting

FocusOPEN Product Media Manager is an enterprise-class, web-based application, built for high-volume simultaneous use.


Hosting FocusOPEN

FocusOPEN is typically installed on to a server provided by Daydream and hosted in one of our data centres - all of which have Tier-1 IP connectivity. If preferred, however, the system can be deployed to an alternative data centre or hosting facilities (subject to an agreed specification).

Technical Support

Every implementation of FocusOPEN is backed by a fully featured support package with an SLA (Service Level Agreement), which can include 24x7 helpdesk and 100% availability options in addition to service credits. See our technical support section for more information. A datasheet with full technical specifications is available on request. Our response times are summarised below:

Priority RRT (Recommended Response Time) Escalation MRT (Max. Resolution Time)
5 mins 1 hour 2 hours 4 hours
1 Yes       1 hour 1 hour
2 No Yes     2 hours 2 hours
3 No No Yes   4 hours 6 hours
4 No No No Yes N/A 8 hours



Related Services

Daydream offers a broad range of related services to support your Product Information Management system. For example, integration with ERP or similiar systems to share product data.


Read more about our related asset management services, including: Editorial, controlled vocabulary & taxonomy design, asset digitisation, data migration, systems integration and systems training.



Further Information
To arrange a demonstration of FocusOPEN Product Media Manager or find out more, email: info@daydream.co.uk or telephone us on +44 (0)20 7096 1471.


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Reports

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How can marketing managers deliver video and other media across the business?

12 crucial points can determine the success or failure of an online video catalogue. Read our report to find out how to avoid the common errors made in video DAM system implementation.

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Brand Asset Management



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