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Metadata Management Strategies for Marketing Based
Digital Asset Management

This report is targeted at marketing managers who have either implemented Digital Asset Management in their business and want to improve the ROI obtained from it; or those who are commencing a DAM project and now require best-practice guidance about how best to handle metadata more effectively. A three pronged strategy for simplifying, educating and involving marketing personnel is outlined in this 20 page report which covers these topics:

• A typical scenario that leads to poor quality ROI.
• The reasons poor quality metadata can be introduced.
• The marketing digitial asset supply chain: how to get it to work for you.
• Simplify the metadata cataloguing process: tools and tactics.
• Simplifying search for users to improve ROI.
• Why educating users about metadata is essential and how to do it.
• Involving marketing staff to optimise and refine DAM systems.
• Developing a marketing metadata strategy: bringing the elements together.

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