More Digital Asset Management Reports

Metadata Management Strategies for Marketing Based
Digital Asset Management

This report is targeted at marketing managers who have either implemented Digital Asset Management in their business and want to improve the ROI obtained from it; or those who are commencing a DAM project and now require best-practice guidance about how best to handle metadata more effectively. A three pronged strategy for simplifying, educating and involving marketing personnel is outlined in this 20 page report which covers these topics:

• A typical scenario that leads to poor quality ROI.
• The reasons poor quality metadata can be introduced.
• The marketing digitial asset supply chain: how to get it to work for you.
• Simplify the metadata cataloguing process: tools and tactics.
• Simplifying search for users to improve ROI.
• Why educating users about metadata is essential and how to do it.
• Involving marketing staff to optimise and refine DAM systems.
• Developing a marketing metadata strategy: bringing the elements together.

Metadata Management Strategies for Marketing Based Digital Asset Management © Daydream (2011) Request this report >>

To request this report, you need to register with us. If you have not done so before, you will be prompted to when you click the link above. If your details have changed, re-register here to change them.

 

To find out more about Daydream and our services e-mail: press@daydream.co.uk or telephone us on +44 (0)20 7096 1471.

 

© Daydream 1995-2012 - All Rights Reserved
Digital Asset Management Software, Services and Solutions
FocusOPEN Digital Asset Manager ™ is a Trademark of Daydream Interactive Limited
Registered Office: 50 Broadway - LONDON - SW1H 0RG - United Kingdom
TEL: +44(0)20 7096 1471 - EMAIL: info at daydream.co.uk - TWITTER: twitter.com/daydreamuk