Information and reports about using Digital Asset Management for marketing communications and brand management http://www.daydream.co.uk/reports.asp Wed, 3 Feb 2010 18:28:01 +0000 Wed, 3 Feb 2010 18:25:54 +0000 FeedForAll v2.0 (2.0.2.9) http://www.feedforall.com This report is aimed at marketing departments who have either implemented Digital Asset Management in their business and want to improve the ROI obtained from it; or those who are commencing a DAM solution and require best-practice guidance about how best to handle metadata more effectively. http://www.daydream.co.uk/metadata-marketing-dam-report.asp 623BA434-1DC8-4C53-9B11-DAE9B6ED0434 Wed, 3 Feb 2010 18:25:54 +0000 This report offers guidance for marketing managers planning to setup an in-house corporate media library of media assets. The paper explains the characteristics of a Digital Asset Management solution that is suitable for medium to large size companies and the techniques for managing the library sucessfully. http://www.daydream.co.uk/12_reports.asp 96A5E662-C47B-4FBB-8FF1-083A44E328AD Wed, 16 Dec 2009 00:12:11 +0000 Daydream This report is written exclusively for IT professionals who have been asked to assist with implementing or evaluating Digital Asset Management products - whether developed in-house or outsourced. It explains the opportunities DAM offers for managing digital assets such as photos, streaming videos, audio or 3D models and the benefit of integrating them with your corporate intranet. http://www.daydream.co.uk/10_reports.asp 70D6DC33-B93A-414B-9769-014F4CC384CA Wed, 16 Dec 2009 00:12:11 +0000 Daydream This report explains how marketers can manage video files and other brand assets across the organisation. Marketers are invited to consider 12 crucial points that determine the success or failure of an online video catalogue. http://www.daydream.co.uk/5_reports.asp FBE49BD3-5BC5-4A9C-A424-615D18CE5E48 Wed, 16 Dec 2009 00:12:11 +0000 Daydream An introductory article that explains the basics of Digital Asset Management in the context of a corporate marketing department. The articles describes what DAM is as well as how to develop and implement a strategy to provide it for a medium to large size enterprise with a substantial number of users. http://www.daydream.co.uk/digital-asset-management-for-marketing-managers.asp 7F5C52F6-2583-4491-9911-CA36634B4B03 Wed, 16 Dec 2009 00:12:11 +0000 Daydream An article explaining why metadata taxonomies should be orientated around the nature of the organisation and how intuitive cataloguing systems are vital to the success of digital asset management systems. http://www.daydream.co.uk/digital-asset-catalogues-that-reflect-the-needs-of-your-business.asp 8FEE0041-0DF4-4C60-98D5-0F7AFF39A1DC Wed, 16 Dec 2009 00:12:11 +0000 Daydream A follow up article to Digital Asset Management: An Introduction For Marketing Managers. This article describes the stages involved in implementing a DAM solution in a larger organisation. http://www.daydream.co.uk/digital-asset-management-implementation.asp 9027B907-D978-40BD-A3AF-F2379EE14E57 Wed, 16 Dec 2009 00:12:11 +0000 Daydream Many discussions regarding Digital Asset Management systems are concerned with the storage and retrieval of brand assets. An area that is growing in significance, however, is the use of digital asset management to originate new, brand compliant collateral. http://www.daydream.co.uk/brand-asset-management-producing-marketing-collateral.asp E9C06BA3-5815-40AB-B665-82443F01C9A0 Wed, 16 Dec 2009 00:12:11 +0000 Daydream Timeline metadata is a concept that has been gaining interest amongst users of Video Asset Management systems and is now being provided as standard in more sophisticated DAMs such as Daydream’s FocusOPEN Digital Asset Manager.. http://www.daydream.co.uk/video-asset-management-timeline-metadata.asp D625DB22-D76E-4D2C-94F6-11791AD964A2 Wed, 16 Dec 2009 00:12:11 +0000 Daydream For most modern Digital Asset Management solutions in larger organisations, integration with other systems is a common requirement. Most often, the DAM system needs to integrate with LDAP or Active Directory servers to provide single sign-on (SSO) for the internal userbase. http://www.daydream.co.uk/digital-asset-management-systems-integration.asp 0B649DCF-AFFD-4093-99E0-23202C1D7B21 Wed, 16 Dec 2009 00:12:11 +0000 Daydream This articles provides an overview of a new technology, Mobile Digital Asset Management (or mobile DAM) and its many possible uses for modern businesses. http://www.daydream.co.uk/mobile-digital-asset-management-for-marketers.asp 9FA3D324-EA2F-4EF9-B531-5760E9D41F3D Wed, 16 Dec 2009 00:12:11 +0000 Daydream This glossary covers common terminology used in the field of Digital Asset Management (DAM). http://www.daydream.co.uk/dam_glossary.asp 8BC88548-1314-4A83-930E-C7AC2CE0CCF8 Wed, 16 Dec 2009 00:12:11 +0000 Daydream This report explains what Controlled Vocabularies are and why they are useful for Digital or Brand Asset Management systems. http://www.daydream.co.uk/controlled_vocabulary.asp 59A13184-D462-4938-8642-30CCDD874136 Wed, 16 Dec 2009 00:12:11 +0000 Daydream The Webalizer is a freeware software package which interprets a web site's log file data and displays this data in HTML format. Its is a highly configurable application which can be deployed on both Windows and Unix platforms. This guide is a basic introduction to interpreting the reports and is aimed at marketers. http://www.daydream.co.uk/webalizer_guide.asp 9D260FB8-111A-4663-BB8E-34B030962BE6 Wed, 16 Dec 2009 00:12:11 +0000 Daydream