More Digital Asset Management Case Studies
Daydream's FocusOPEN was used to help the client manage the distribution of their marketing collateral.
Local managers can eletronically issue orders for promotional items such as calendars - whereas before they would have used unreliable manual systems.
The client is a multinational container shipping company and inter-modal logistics supplier
with 4000 worldwide employees, seven unique brands and offices in 130 countries.
The range of brands in operation required the client to coordinate the production and distribution of collateral and brand marketing materials for seasonal campaigns. The range of collateral produced varied from service directories through to calendars, Christmas cards and corporate merchandise such as key rings. There were a total of 400 worldwide offices, and 200 agents (approved resellers) who needed promotional merchandise. Each of these offices were required by the marketing communications department to collate orders for marketing collateral.
The requests were being collected manually by regional managers. Due to the quantity of material to be produced and distributed globally, printing services and shipping needed to be planned months in advance. Prior to printing, the regional managers faced significant difficulties managing records about who had ordered what collateral and if the order quantity was too great or too small.
Even after orders had been assembled and quantities signed-off for each local print supplier, it was then necessary to ship the material and ensure that delivery had been made successfully. Up until the development of our solution, staff had relied on Excel spreadsheets and a variety of other ad-hoc manual systems.
Our solution employed the workflow features offered by FocusOPEN
Digital Asset Manager to provide a specialised Marketing Distribution
System (or MDS). This offered the following benefits:
- Orders for collateral are collated by regional managers and entered into a system which keeps a log of quantities requested so they can be compared with previous years.
- Aggregated orders for a country or region can be signed off by a senior marketing operations manager. He or she can drill down into the total figures to find out if a specific office is ordering excessively and make adjustments as required.
- A cut off date is imposed. If a revised order is not received from an office by this date, the system places an automatic order for the same amount as used in previous campaign cycles.
- Once the orders have been collected, the final artwork for a given campaign can be automatically distributed to local printers for production.
- When the printing orders are ready to be collected, each printer can authorise delivery and a local logistics firm will arrange for collection and also distribution.
- Daydream liaised with a global logistics consultancy to ensure that proof of delivery (POD) information was transmitted back to our servers. This means that marketing operations managers can get up to date information about whether collateral has been shipped – and if not, how long it might be before it will be delivered.
The client has dramatically cut lead times for delivery of marketing collateral to local offices. In addition, if problems do arise, it is possible to identify them at a very early stage and therefore minimise the impact of incorrect shipments. The ability to pass artwork directly to local print suppliers at the touch of a button has reduced the administrative burden for the central marketing operations team and regional managers alike.
To arrange a demonstration of FocusOPEN or find out more, e-mail: info@daydream.co.uk or telephone us on +44 (0)20 7096 1471.
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