More Digital Asset Management Case Studies
The client is one of Europe's leading real estate consultancies
and a specialised division of a major global financial services group.
With locations across Europe and in the United States, the business sought to streamline its sales and marketing collateral production with a digital asset management solution, which could be utilised by 4000+ employees across its numerous global offices.
Prior to the rollout of our enterprise digital asset management solution, sales personnel tasked with the production of pitch related collateral found locating source materials time-consuming and difficult. As a result, time and resources were needlessly spent either reproducing existing materials or making requests to the marketing team to source materials on their behalf. This was affecting the marketing department's own schedules and an option that was considered was potentially hiring another employee just to find pitch related material for sales staff.
A further problem was that not all sales collateral produced by sales staff was brand compliant. The marketing team anticipated that this situation would become more critical as the organisation had recently been acquired by a major financial player, and an important re-branding initiative was planned to commence.
The FocusOPEN enterprise digital asset management platform provided staff with global access to a centralised 'self-service' solution for all sales and marketing collateral, including pitching documentation in Word and PDF formats, print artwork, photos and consultant profiles.
Structured around the needs of the business, the library provides an intuitive and highly relevant taxonomy, which in combination with our powerful metadata and text-indexing search engine, makes locating collateral quick and easy. Further, brand management features have better ensured compliance and reduced brand erosion.
The system has greatly reduced the workload of the marketing team and has enabled all staff involved in marketing and sales communications to produce brand compliant collateral faster.
Such was the success of the system, that plans to rollout a multi-lingual and multi-regional edition of the system to all European locations are now underway.
Read more about FocusOPEN Digital Asset Manager or to arrange a demonstration,
e-mail: info@daydream.co.uk or telephone us on +44 (0)20 7096 1471.
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