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The 8 Steps To DAM Success: A Manager's Guide To Planning & Costing Digital Asset Management Projects

Overview

Regardless of the many specialist digital asset management requirements that organisations have, most DAM projects share a common series of steps that must be followed to ensure a successful outcome. These steps touch upon every project phase; from design through to roll-out and beyond, and are designed to encourage readers to consider the wider context whilst considering solutions, and not just technical features.

Further, as each step outlines key project deliverables, it is possible for managers to use this methodology to estimate the overall expenditure that will be incurred, so reliable financial projections and costings can be made. A list of typical costs incurred for each step is provided at the end of the section, which managers can use to budget their proposed DAM implementations.

Key Phases In DAM Implementation Projects

Most DAM implementation projects can be broken down into three major phases annd a series of 8 steps as follows:

Design: Business Analysis And System Architecture

• Step 1. Selecting The Software
• Step 2. Arranging The Technical Infrastructure.

Deployment: Configuration, Integration And Data Migration.

• Step 3. Setting-up And Configuring The System
• Step 4. Integrating With Other Business Systems
• Step 5. Migrating Data And Loading Existing Assets

Delivery: Roll Out And Beyond.

• Step 6. User Training
• Step 7. Supporting The System
• Step 8. Extending The System

Step 1. Selecting The Software

Having made the decision to invest into digital asset management, the most immediate requirement is deciding what software platform(s) to use as the basis for the DAM system. For enterprises, there is rarely a 'one-size-fits-all' solution for digital asset management and a careful analysis of organisational needs, wants and requirements must be conducted before any technology can be commissioned.

Managers should consider the key objective of the DAM system. Some common high level requirements include:

• Managing media for marketing production purposes
• A specialist repository for media preservation
• A media distribution facility
• To market and sell media products online

It may be the case that there are multiple objectives, but one specific usage scenario should be determined early on as the top priority, to avoid the software requirements becoming bloated and too expensive to deliver. Once this has been decided, other objectives can be tackled as follow on phases. A list of candidate solutions can be ranked by those that best meet the primary objective and then those that can more easily be extended to deal with other requirements later.

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