More Digital Asset Management Reports

This report is an excerpt of Streamlining Marketing Production With Digital Asset Management.

Streamlining Marketing Production With Digital Asset Management
A Special Report For The Architecture, Engineering & Construction Sectors

Overview

In this more challenging economic environment, astute companies operating in the construction sectors are examining how to improve efficiency and save costs across their business operations. Technology is often cited as one route to better returns and much has been made of ICT solutions to streamline operations, for example RFID and Intelligent Mobile Office technologies. But what technologies exist to assist construction companies in other core business operations such as marketing communications? And how can marketers operating with reduced budgets continue to improve their marketing yield?

This report considers both the challenges and solutions available to construction companies, revealing the risks of inadequate media management to demonstrate how marketers can streamline marketing operations and remove the layers of cost incurred by the inefficient use of media assets.

Marketing Communications Challenges For The Construction Sector

All companies with a significant volume of media, such as photos, video and print artwork files, stand to waste precious resources if these assets are not well maintained. Money is spent needlessly on reproducing media and time is lost searching for files across networks, local hard drives or on CD-ROMs. However, companies operating in the construction sectors have a number of unique challenges that differentiate them:

• Unlike many other businesses, construction companies must also consider communications throughout tenders and events, where video flythroughs, 3D visualisations and other rich media presentations are required. As such, construction companies tend to have a higher than average volume of media to manage, in more diverse formats.
  
  
• As competition stiffens in a more demanding economic environment, brand plays an increasingly important role in gaining a competitive edge. Strategies to ensure brand cohesion across all marketing channels are essential for new business acquisition. As most construction companies are currently reluctant to take risks with their brand, managers must seek to consolidate brand to maximise its effectiveness and make the most of those investments already made.
  
  
• Crucial to firms in the construction sector is compliance with health & safety, building, environmental and other elemental legislation, which must be reflected in the media used for communications at all times. In addition, large construction firms composed of many subsidiaries are at higher risk of copyright breach as their numerous marketing departments licence media from various agencies, stock libraries and production houses.

How Can DAM Systems Help Marketers In The Construction Sector?

It is clear that some kind of digital media library is required to store and organise corporate media in construction firms, but it is also apparent that these companies require particular features to manage the volume and range of media generated as a result of their business environment.

DAM systems enable managers to capitalise on significant cost-savings from media reuse and better ensure compliance with brand, legislative and copyright requirements - but what features should managers look for to achieve this?

This report is an excerpt, download Streamlining Marketing Production With Digital Asset Management to read more.

Ralph Windsor is a senior partner in Daydream, developers of digital asset management software and solutions, established since 1995. He has fourteen years experience of delivering marketing technology solutions acquired as a developer, project manager and digital asset management consultant working with clients such as Major League Baseball, WS Atkins, Credit Suisse and UNISON.

To find out more about Daydream and our services e-mail: info@daydream.co.uk or telephone us on +44 (0)20 7096 1471.

 

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