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Presentation Management: Controlling Brands In Sales Presentations

This report highlights the importance and risks to a company’s brand in a conventional sales presentation and proposes that by providing the right solution to support the sales force, it is possible to reduce or even eliminate these risks.

The paper continues by outlining the main criteria for an effective solution and then gives a breakdown of the three main options available. A scorecard is provided to enable managers to evaluate vendor solutions and decide the one that best fits their needs. Finally, the document lists the key factors involved in getting a solution into active use.

"Presentation Management: Controlling Brands In Sales Presentations (596k)" © Ralph Windsor (Dec 2005) Request this report >>

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