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Digital Asset Management:
Corporate Media Libraries For Marketing Managers

Practical advice for marketing departments planning to use Digital Asset Management tools to establish an in-house company media library of media assets such as video, images, 3D, fonts, PowerPoint or Print files. This report explains the characteristics of solutions suitable for medium to large size companies and the techniques for setting up and managing the library sucessfully.


In this 22 page report, topics include:

  • The challenges of setting up company media libraries - and the solutions.
  • Why you need a single repository for all digital media assets.
  • Why you should choose a system designed for the unique needs of your firm.
  • How to avoid being shoe-horned into a solution that doesn't work for you.
  • Using digital asset management solutions to help you avoid copyright blunders.
  • How to get the most out of your IS department when implementing a library.
  • Using the media library to reduce damage to your brand from risky collateral.
  • Employing digital asset management to quickly generate new collateral.

As well as this report, readers may be interested in Digital Asset Management: An Introduction For Marketing Managers also.


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Digital Asset Management: Corporate Media Libraries For Marketing Managers
© Daydream (May 2008)

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To find out more about Daydream and our services e-mail: press@daydream.co.uk or telephone us on +44 (0)20 7096 1471.

 

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